Axe: Finally

Finally! My fingers are burning.
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff

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15 comments

Blair Semenoff's picture
Blair Semenoff
651 pencils

The whole campaign fits the brand....

Wordnerd's picture
Wordnerd
6662 pencils

i don't get it

Guest's picture
Guest

haha really cool!! Great copy, great art, great ad!

Guest's picture
Guest

So axe. If it's not subliminal and sexy then it's not axe.

mitchelle2child's picture
mitchelle2child
87 pencils

Its sexily axe.

insight_3j's picture
insight_3j
45 pencils

sorry dudes, can't understand...

Guest's picture
Guest

Bad. One thought bubble should have copy for this to work.

Guest's picture
Guest

uhhhhh no

the idea is that the text fits in either bubble.

Guest's picture
Guest

Bad.

Guest's picture
Guest

Good. Very good.

Guest's picture
Guest

it's pretty. pretty cool.

Guest's picture
Guest

The Axe get laid strategy needs to go away. Forever.

Guest's picture
Guest

Amazing

kumorsan's picture
kumorsan
41 pencils

very original

andylefty's picture
andylefty
4537 pencils

Hilarious. Don't care if sex is shunned upon by creatives.

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