ripster's picture
152 pencils

hey dick, do you approve this ad?

i believe i have seen something very very similiar in the exhibition forum recently, either wonderbra, penis pills or axe.

well pretty lame
The axe effect for bi males and females?

Dick Huges's picture
Dick Huges
937 pencils

My name is Dick Huges and I do not approve this ad. This ad wouldnt sell a single Axe or anything. Sorry no internets for your advertising.

liar's picture
386 pencils

Dick has somehow become the judge of this site. But we still don't know how he award the internet.

Davosk's picture
4815 pencils

I don't always agree with Dickie boy but today I do. Very lazy work for Axe.

Ney Frances's picture
Ney Frances
660 pencils

hahahaha! to be bi is the new trend?

is there life before death?

Minimum's picture
1496 pencils

EMO taking over the world!!! AArrgh

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Sick-of-adS's picture
250 pencils

bullshit... very weak and naive thinking... this is not a front page ad at all. yet i've seen a lot better in the forum too.

I don't know what is the criteria anymore!!!!!

Mtl Dave's picture
Mtl Dave
274 pencils

I think this is great. Male in females... This is relevent. That's what AXE is all about.

Killer Kowalski's picture
Killer Kowalski
394 pencils

I agree.

leinad's picture
30 pencils

No. I don`t agree. This is what the MANKIND is all about.

fersvax's picture
1239 pencils

Too 90's, and the "Arial" (not even Helvetica, Helvetica ROCKS!!!!!) is too plain.


addyhoch10's picture
2592 pencils

this actually IS helvetica 55 roman, not arial (see the 'a')

i think this is a bad ad that tries to be simple by any means.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Read and learn:


That was to fersvax by the way.

fersvax's picture
1239 pencils

Thank you, teacher!!!


drizae's picture
503 pencils

Ooh. There's Male IN females. I thought it was a male surrounded by females. I'm slow and cynical this morning. I think this ad is OK.

Fail Harder.

msred's picture
491 pencils

see i actually saw it a bit further than THAT.

I actually thought it was something sexual like men inside of females........ ????

THATS the AXE effect? I just have a dirty mind or something.

Anyway, made everyone think.

kc_brock's picture
703 pencils

this is what i thought when i saw it in archive. if you're a male and you wear axe, you'll get inside the females.

nice & simple message.

very cool.


ming the merciless's picture
ming the merciless
190 pencils

It works both ways. It's ok.

Joseph Campbell's picture
Joseph Campbell
230 pencils

Great. Use Axe and you'll be surrounded by fes. Fes are deadly. Stay away from them.

We'll reconvene at 10.


I've decided I hate signatures.

JPWrites's picture
238 pencils

Well, just don't wear Axe and you'll have no problem Joseph

JPWrites's picture
238 pencils

Good ad - makes you work the message out for yourself. I like.

addyong's picture
155 pencils

For gays??

msred's picture
491 pencils


adcook's picture
156 pencils

Bad stuff Lowe, think again.

ozone's picture
14 pencils

Hey Dick & Sick-o how do you become a judge, when you dont know what the ad says? Man if you don't understand insights don't comment cos it look a bit stupid. I understand the ad is not a front pager but its ok. By the way the ad looks familiar.

Toro's picture
1029 pencils

When you are male you have females all around you, with Axe.

Great ad. Very clever and straight to the point.

A. J. SMITH's picture
2834 pencils

It is pap, I really don't like such lazy copywriting/art direction, let alone when its combined in the same visual.


Guest's picture

Makes me imagine a man wrapped by women. Not a bad point. But the technique, and specially the font is disappointing.

SAM75's picture
220 pencils

Makes me imagine a man wrapped by women. Not a bad point. But the technique, and specially the font is disappointing.

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