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Axe: Females
The AXE effect
Agency: Lowe MENA, Dubai, UAE
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Account Director: Joseph Makhoul
Comments
hey dick, do you approve this ad?
i believe i have seen something very very similiar in the exhibition forum recently, either wonderbra, penis pills or axe.
well pretty lame
The axe effect for bi males and females?
My name is Dick Huges and I do not approve this ad. This ad wouldnt sell a single Axe or anything. Sorry no internets for your advertising.
Dick has somehow become the judge of this site. But we still don't know how he award the internet.
I don't always agree with Dickie boy but today I do. Very lazy work for Axe.
The problem with this ad is there are too many dumb no - gooders watching it.
And leaving crass crap as comments here.That's about it. Why else wud someone
say bad things about something that makes its point in the blink of an eye.
hahahaha! to be bi is the new trend?
EMO taking over the world!!! AArrgh
bullshit... very weak and naive thinking... this is not a front page ad at all. yet i've seen a lot better in the forum too.
I don't know what is the criteria anymore!!!!!
I think this is great. Male in females... This is relevent. That's what AXE is all about.
I agree.
No. I don`t agree. This is what the MANKIND is all about.
Too 90's, and the "Arial" (not even Helvetica, Helvetica ROCKS!!!!!) is too plain.
this actually IS helvetica 55 roman, not arial (see the 'a')
i think this is a bad ad that tries to be simple by any means.
Read and learn:
http://www.ms-studio.com/articlesarialsid.html
That was to fersvax by the way.
Thank you, teacher!!!
Ooh. There's Male IN females. I thought it was a male surrounded by females. I'm slow and cynical this morning. I think this ad is OK.
see i actually saw it a bit further than THAT.
I actually thought it was something sexual like men inside of females........ ????
THATS the AXE effect? I just have a dirty mind or something.
Anyway, made everyone think.
this is what i thought when i saw it in archive. if you're a male and you wear axe, you'll get inside the females.
nice & simple message.
very cool.
It works both ways. It's ok.
Great. Use Axe and you'll be surrounded by fes. Fes are deadly. Stay away from them.
We'll reconvene at 10.
Well, just don't wear Axe and you'll have no problem Joseph
Good ad - makes you work the message out for yourself. I like.
For gays??
Give Me a Hell Yeah!!!
LOL HEEEELLL YEEEEEEAAAA
Bad stuff Lowe, think again.
Hey Dick & Sick-o how do you become a judge, when you dont know what the ad says? Man if you don't understand insights don't comment cos it look a bit stupid. I understand the ad is not a front pager but its ok. By the way the ad looks familiar.
When you are male you have females all around you, with Axe.
Great ad. Very clever and straight to the point.
It is pap, I really don't like such lazy copywriting/art direction, let alone when its combined in the same visual.
1/10
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