Axe: Effect Project

Advertising Agency: Lowe, İstanbul, Turkey
Creative Director: Emre Noyan, Can Apaydın
Art Director: Ekin Arşiray
Copywriter: Volkan Bintepe

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kleenex's picture
27722 pencils

cool idea.

MatthewSkene's picture
36 pencils

Hidden copy should read:

If you're reading 'Digital Age' chances are this bundle of colorful paper has a better chance of picking up chicks than you do

... especially since you just soaked it in axe ;)

passion-art's picture
42 pencils

isn't it lengthy?

italocr88's picture
213 pencils

students work!

kalpesh78's picture
2580 pencils

I would have hidden part of the headline. The part about the girls. just say Spray this ad using a bottle of axe deo to see the axe effect. and reveal the line there after once its sprayed along with the girls.

ideas....30 minutes nahi toh free.

Meow Me's picture
Meow Me
62 pencils

length is killing the idea

maytheforcebewithyou's picture
12 pencils

Nice idea. They won golden last month at PIAF 2012. You can see it under the game category.

BLOODY FOOL's picture
199 pencils

very bad idea :(

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Perfeito!!! assim sim, assim se faz propaganda em revistas!!!

Lawson Hembree's picture
Lawson Hembree
456 pencils

Clever idea, but how many people are actually going to do it?

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