Axe: Dog

New Axe Anarchy for him + for her
Unleash the chaos

Advertising Agency: BBH, London, UK
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Creatives: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Directors: Richard Lawson, Keir Mather
Post production: Framestor
Agency Producer: Ruben Mercadal
Photographer: Jean-Yves Lemoigne
Print Producer: Jeremy Gleeson
Account manager: Jennifer Omran
Published: February 2012

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7 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Not quite as "sparks fly" as the others.

But, cover them in SPRIM and that's another story!

Will Think for Salary

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice one

thedesignaddict's picture
thedesignaddict
5366 pencils

This one doesn't quite fit with the rest of the campaign.

Muratsuyur's picture
Muratsuyur
67 pencils

is it possible to take a walk with your dog on a golf pitch ???
it doesnt make sense. the background stock choice is not so good here.

ideas creator's picture
ideas creator
83 pencils

poor dog

marano's picture
marano
348 pencils

maybe a different background so the girl actually belongs but cool ad otherwise.

andylefty's picture
andylefty
4533 pencils

Dig it.

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