Axe Deodorant: Women's Day
Liberation! Happy Women's Day guys. The Axe Effect.
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Heidi Kasselman
Copywriter: Lee Naidoo
Photographer: Des Ellis
Published: August 2010
10 comments
haha very good. 18-24 males will love that.
like
Holla at your boi!!!!!
Just ok. I expect a little more from Axe
love
very cool ad.
Cheeky. Really good work guys!
Nice Women's Day opportunity campaign for Axe. Agree with Silvi....we all expect a little more for this brand.
Simple ideas are the best !
Agree. And I don't like the black background either.
Awesome stuff....The feminist's will hate it. i love it.
mmm...