Axe Deodorant: Women's Day

Liberation! Happy Women's Day guys. The Axe Effect.

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Heidi Kasselman
Copywriter: Lee Naidoo
Photographer: Des Ellis
Published: August 2010

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10 comments

Guest's picture
Guest

haha very good. 18-24 males will love that.

rdjgadget's picture
rdjgadget
125 pencils

like

Holla at your boi!!!!!

silvi's picture
silvi
4172 pencils

Just ok. I expect a little more from Axe

Guest's picture
Guest

love

Guest's picture
Guest

very cool ad.

Guest's picture
Guest

Cheeky. Really good work guys!

Hibon's picture
Hibon
3731 pencils

Nice Women's Day opportunity campaign for Axe. Agree with Silvi....we all expect a little more for this brand.

Simple ideas are the best !

LeeHarvey's picture
LeeHarvey
3045 pencils

Agree. And I don't like the black background either.

Guest's picture
Guest

Awesome stuff....The feminist's will hate it. i love it.

Cheerriiee's picture
Cheerriiee
952 pencils

mmm...

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