Axe Deodorant: Axe- For Him

Advertising Agency: Lowe MENA, Dubai, UAE
Published: February 2013

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5 comments

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Usually this kind of a word play doesn't work. This does.

dotunbello's picture
dotunbello
138 pencils

cool!

GrumpyArtDirector's picture
GrumpyArtDirector
843 pencils

I don't know if it's the art direction, but my first impression was that it was a PSA about rape.

kleenex's picture
kleenex
26878 pencils

I like it.

Rob71's picture
Rob71
254 pencils

I thought homosexuality was frowned upon in the emirates?

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