Axe: Bed

On the bed or on the boudoir?
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff

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15 comments

Guest's picture
Guest

haha really cool!! Great copy, great art, great ad!

corporal_hicks's picture
corporal_hicks
365 pencils

And great chick!

Guest's picture
Guest

Jajajajaja...

Guest's picture
Guest

Bad. Doesn't work guys.

Guest's picture
Guest

Bad. Doesn't work guys.

Guest's picture
Guest

Shut up. You didn't get it. And if you did, you wish you had something as clever in your lame book.

Guest's picture
Guest

Child

Guest's picture
Guest

it's pretty. pretty cool!

Guest's picture
Guest

This is just a normal job

Guest's picture
Guest

FANFARRONESSSSS

Ad_Man's picture
Ad_Man
828 pencils

BUENÍSIMA!!
muy inteligente.
muy cagada.
mucha idea.
muy buena, señores.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

theanc's picture
theanc
2778 pencils

Liked it.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

Again....GOOOD!!!!
great ads!

Liverpudillian's picture
Liverpudillian
58 pencils

really smart to make words fit for both ... Good Campaign

Guest's picture
Guest

Could anybody please enlighten me wt is the point in there?

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