Axe: Bed
On the bed or on the boudoir?
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.
Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff
15 comments
haha really cool!! Great copy, great art, great ad!
And great chick!
Jajajajaja...
Bad. Doesn't work guys.
Bad. Doesn't work guys.
Shut up. You didn't get it. And if you did, you wish you had something as clever in your lame book.
Child
it's pretty. pretty cool!
This is just a normal job
FANFARRONESSSSS
BUENÍSIMA!!
muy inteligente.
muy cagada.
mucha idea.
muy buena, señores.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Liked it.
http://www.augustocorreia.com.br
Again....GOOOD!!!!
great ads!
really smart to make words fit for both ... Good Campaign
Could anybody please enlighten me wt is the point in there?