Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque, Joao Coutinho
Art Director / Illustrator: Ana Magalhaes
Copywriter: Ana Simoes
Photographer: Goncalo Gaioso, Compact Studio
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8 Comments
r u people out of your mind?
shahid
look at the model's careless way of holding the baby, I bet no girl will give him a second look.
these comparisons could have been filmed in a better way
nice idea, weak execution
"selling is advertisment"
@palls
I suppose that's ironic, to exaggerate the power of AXE.
It's not your being nice or cool, it's you wearing AXE, whatever you look.
yes its simple as that
bite me
idea is decent. art direction is lacking.
sick
art direction is really bad, especially considering that it came as a rip from this style tutorial: http://psd.tutsplus.com/tutorials/designing-tutorials/how-to-create-a-.... At least the other two were disguises in attempt to make it look different from the tutorial...meh.
yea execution could be better but idea is awesome.