Axe: Baby effect

Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque, Joao Coutinho
Art Director / Illustrator: Ana Magalhaes
Copywriter: Ana Simoes
Photographer: Goncalo Gaioso, Compact Studio

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8 comments

shahidali's picture
shahidali
4063 pencils

r u people out of your mind?

shahid

palls's picture
palls
164 pencils

look at the model's careless way of holding the baby, I bet no girl will give him a second look.

these comparisons could have been filmed in a better way

nice idea, weak execution

"selling is advertisment"

pirpan's picture
pirpan
14 pencils

@palls
I suppose that's ironic, to exaggerate the power of AXE.
It's not your being nice or cool, it's you wearing AXE, whatever you look.

Roshan Quintus's picture
Roshan Quintus
669 pencils

yes its simple as that

bite me

Guest's picture
Guest

idea is decent. art direction is lacking.

xprompt's picture
xprompt
32 pencils

sick

macluvin's picture
macluvin
397 pencils

art direction is really bad, especially considering that it came as a rip from this style tutorial: http://psd.tutsplus.com/tutorials/designing-tutorials/how-to-create-a-.... At least the other two were disguises in attempt to make it look different from the tutorial...meh.

Guest's picture
Guest

yea execution could be better but idea is awesome.

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