Axe: Baby effect

Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque, Joao Coutinho
Art Director / Illustrator: Ana Magalhaes
Copywriter: Ana Simoes
Photographer: Goncalo Gaioso, Compact Studio

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shahidali's picture
4063 pencils

r u people out of your mind?


palls's picture
164 pencils

look at the model's careless way of holding the baby, I bet no girl will give him a second look.

these comparisons could have been filmed in a better way

nice idea, weak execution

"selling is advertisment"

pirpan's picture
14 pencils

I suppose that's ironic, to exaggerate the power of AXE.
It's not your being nice or cool, it's you wearing AXE, whatever you look.

Roshan Quintus's picture
Roshan Quintus
669 pencils

yes its simple as that

bite me

Guest's picture

idea is decent. art direction is lacking.

xprompt's picture
32 pencils


macluvin's picture
397 pencils

art direction is really bad, especially considering that it came as a rip from this style tutorial: At least the other two were disguises in attempt to make it look different from the tutorial...meh.

Guest's picture

yea execution could be better but idea is awesome.

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