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Axe: Airport
Advertising Agency: BBH, New York, USA
Photographer: Hans Gissinger
Executive Creative Director: Kevin Roddy
Creative Directors: William Gelner, Matt Ian, Amee Shah
Art Director: Andre Massis
Copywriter: Jordan Kramer
Via: I believe in adv
Comments
a real good one. it had to put two msg. one is the 'pocket sized' and the other is the 'brand properties'
the small notes on the parking tickets and all made the point for axe brand properties...
shahid
Good idea to show this execution... Gives you a reason why to buy it. These days you're not allowed to take a normal sized AXE deoderant on an airplane. Good alternative to have some deo with you on and after the flight.
I have to say, as I am not a fan of AXE's normal in your face ads... I tend to like this one better. It's subtlety is what makes it work. And its portability is paid off in places where you don't want to be carrying a large deodorant stick.
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