AXA Singapore: Rooftop

Innocence can be dangerous.

Advertising Agency: Publicis, Singapore
Regional Creative Director: Ajay Thrivikraman
Creative Group Head: Tattoo Yar
Art Directors / Copywriters: Tony Ting / Tattoo yar
Photographer: Achim Lippoth
Published: 2013

5 comments

bardhanjoy's picture
bardhanjoy
176 pencils

This is nice....!
A notch bigger copy can make this perfect...!

Joydeep Bardhan

NICEWORK's picture
NICEWORK
6 pencils

Nice

erectus's picture
erectus
5206 pencils
Madibaman's picture
Madibaman
107 pencils

Simple, but nothing really insightful. Also, the art direction is really dated with its tiny barely-there headline. Very reminiscent of 90s scam ads Singapore is so notorious for.

dave2001's picture
dave2001
117 pencils

WOW can the copy get any smaller... and I'm sure AXA made a big point of telling the agency "we don't want anyone to see our logo". Nothing screams SCAM more than the layout.
The idea has been done to death, much like the careers of all involved.

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