AXA Singapore: Magic

Innocence can be dangerous.

Advertising Agency: Publicis, Singapore
Regional Creative Director: Ajay Thrivikraman
Creative Group Head: Tattoo Yar
Art Directors / Copywriters: Tony Ting / Tattoo yar
Photographer: Achim Lippoth
Published: 2013

7 comments

NY Belfry's picture
NY Belfry
1045 pencils

I'm questioning whether the kid up close on the right was needed. Was he taking the picture? Was that what this image was suppose to replicate? Otherwise, it just distracts.

baliais's picture
baliais
2559 pencils

Agreed

bardhanjoy's picture
bardhanjoy
176 pencils

Agreed with Ny Belfry, and about the copy again, a notch bigger if you can.

Joydeep Bardhan

snapx3's picture
snapx3
2 pencils

Funny. and nice insight btw.

NICEWORK's picture
NICEWORK
6 pencils

Agree, nice insight.

erectus's picture
erectus
5206 pencils
sacrilegend's picture
sacrilegend
2171 pencils

The copy is not working for me. Is it "innocence" or "youth"? And if you prefer the potential double meaning of "innocence" then a line like "Innocence isn't always harmless" or something would make a little more sense.

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