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Rooftop

Agency: 
Published/Aired: 
May 2016
8468
Description: 

Print advertisment created by Publicis, Singapore for AXA, within the category: Finance.

Innocence can be dangerous.

Advertising Agency: Publicis, Singapore
Regional Creative Director: Ajay Thrivikraman
Creative Group Head: Tattoo Yar
Art Directors / Copywriters: Tony Ting / Tattoo yar
Photographer: Achim Lippoth

Comments (5)

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Highest Rated

dave2001's picture
dave2001
Activity Score 117

WOW can the copy get any smaller... and I'm sure AXA made a big point of telling the agency "we don't want anyone to see our logo". Nothing screams SCAM more than the layout.
The idea has been done to death, much like the careers of all involved.

bardhanjoy's picture
bardhanjoy
Activity Score 176

This is nice....!
A notch bigger copy can make this perfect...!

Joydeep Bardhan

NICEWORK's picture
NICEWORK
Activity Score 6

Nice

erectus's picture
erectus
Activity Score 5326
Madibaman's picture
Madibaman
Activity Score 110

Simple, but nothing really insightful. Also, the art direction is really dated with its tiny barely-there headline. Very reminiscent of 90s scam ads Singapore is so notorious for.

dave2001's picture
dave2001
Activity Score 117

WOW can the copy get any smaller... and I'm sure AXA made a big point of telling the agency "we don't want anyone to see our logo". Nothing screams SCAM more than the layout.
The idea has been done to death, much like the careers of all involved.

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