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Magic

Agency Network: 
Published/Aired: 
May 2016
Description: 

Print advertisment created by Publicis, Singapore for AXA, within the category: Finance.

Innocence can be dangerous.

Advertising Agency: Publicis, Singapore
Regional Creative Director: Ajay Thrivikraman
Creative Group Head: Tattoo Yar
Art Directors / Copywriters: Tony Ting / Tattoo yar
Photographer: Achim Lippoth

Comments (7)

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NY Belfry's picture
NY Belfry
Activity Score 1045

I'm questioning whether the kid up close on the right was needed. Was he taking the picture? Was that what this image was suppose to replicate? Otherwise, it just distracts.

baliais's picture
baliais
Activity Score 2610

Agreed

bardhanjoy's picture
bardhanjoy
Activity Score 176

Agreed with Ny Belfry, and about the copy again, a notch bigger if you can.

Joydeep Bardhan

snapx3's picture
snapx3
Activity Score 2

Funny. and nice insight btw.

NICEWORK's picture
NICEWORK
Activity Score 6

Agree, nice insight.

erectus's picture
erectus
Activity Score 5326
sacrilegend's picture
sacrilegend
Activity Score 3394

The copy is not working for me. Is it "innocence" or "youth"? And if you prefer the potential double meaning of "innocence" then a line like "Innocence isn't always harmless" or something would make a little more sense.

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