Extreme finish for your car.
Advertising Agency: McCann, Malmö, Sweden
Creative Director: Albin Wendel
Art Director: Björn Lindén
Copywriter: Lars Larsson
Photographer: Maserati + Jeff Richt
Other additional credits: Imago media
Published: October 2008
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Comments
So, instead of sliding down the hood of the car as one would expect--She slides over two feet and falls off the side of the vehicle. WTF?
yea, i thought the same... wtf? idea is nice though but not so well executed
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i thought the same :) it's against the logics, but otherwise I like it!
dclxvi
That's a great point. Having her virtually upside down slipping off the front of the car would make much more sense. And would have probably been a lot funnier. I like the concept though.
Agree.
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Comunique9
disagree. just having the legs and arms is funnier because it's more subtle. if you had her at the front, it would be messy, plus takes the eye away from the product. let us not forget it's an ad.
having her fall off the back side, whether 'on the balance of probabilities' is accurate or not, is WIN!
disagree. just having the legs and arms is funnier because it's more subtle. if you had her at the front, it would be messy, plus takes the eye away from the product. let us not forget it's an ad.
having her fall off the back side, whether 'on the balance of probabilities' is accurate or not, is WIN!
disagree. what would be messy?
put her in front as someone mentioned. no two ads needed, no subtlety needed, wouldn't take the eye off a product... to me now is the problem because you start to invent the story (what happened to her, did she break anything...) - instead of just getting it, smile and check the car.
plus it'd be waaay better ad.
agree,
One print would have been enough. have her in front of the car, don't ask me how, but some good art direction could make it work.
At least you would think she slides of the car instead of loosing her balance.
Done but 1000x better.
TVC, can't remember when or who, but goes as follows:
Side view close up of the bonnet, we hear the engine 'purring'.
All of a sudden, a cat slides down, purring, then falls off.
Engine no longer purrs.
www.creativeduck.blogspot.com
I do wish that adsoftheworld had a policy that said that, if you're going to say DONE, you *must* back it up.
As for the ad, the sequence of pages makes it funny and pointed. Yes, probably not the most original thought in the world, but well executed here.
Well, it seems I'm not the only one who's seen it, least I gave a description of the ad!
And I disagree, it could have been executed better, but let's not go there as I'd place it in the bin.
www.creativeduck.blogspot.com
you don't even need a before-after. just the 2nd frame with the line's enough. before-after's so stale
true.
"Life, the universe and advertising"
"Life, the Universe and Advertising .com" "lutz das fischstäbchen de"
not!
Most comments on this site shouldn't be allowed.
In fact it would probably be more constructive if no comments were ever posted on sites like this...
There's too much time wasted in finding a comment that makes sense or has a valid point.
That's the point of adsoftheworld, dear Guest, showing your work and receiving comments. So I'm afraid that your comment is indeed a waste of time...
All in all, lazy idea and lazy execution...
Tuyo Jydtep
that car is male for sure.
but ill tempard
me gusta pero creo que tuvieron que hacer la primera gráfica para explicar el chiste. Creo que se habría entendido sin la primera gráfica.
www.yoshirosans.blogspot.com
Yoshiro
googd idea simple & direct with comedy
For better coconut
not every ad can be found on the internet. so i don't have a problem with people saying done, as long as they can elaborate on the original execution.
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jajajajajaaaa
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This is a completely budget-constrained ad. The photo of the car is a free wallpaper you can download off Maserati's (and a million other) website. The woman is probably related to the owner of the company behind the ad - or she could even be from a stock image website.
No surprise that there isn't much art direction to speak of. Just a really simple, but very clear, idea.
McCann Erikson using stuff like that?
Not in a million years. So either (1) they did indeed shoot this or (2) this aint McCann Erikson work.
These Ads were placed in 2 consecutive pages. That being said, as you would turn the page, You would create the motion that made her slip back off the vehicle. AD Pseudo interaction
the 'cat sliding off the car' tvc was done for Jaguar Car Polish - Regan G And Dan M at YnR in 2003 or 4. Brilliant.
they should made the fall more realistic,
or maybe she falls in fron of the car as she seats, not sideway.
n8/create
I like the concept! lol.
Reblogged it at my fun Collection @ 9GAG.
extremely funny
those high heels look like they're denting/scratching the bonnet... O_o
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