Aware Helpline: Verbal abuse, 3

Verbal abuse can be just as horrific.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Andrew Petch
Art Directors: Ronojoy Ghosh, Ng Pei Pei
Production Manager: Terry Ong
Account Executives: Sandra Teh, Anuja Weeranarayana
Copywriters: Andrew Petch
Photographer: Teo Studios
Retoucher: Kendrick Wong
Art Buyer: Adrel Law

32 comments

FlyingDogs's picture
FlyingDogs
968 pencils

Great campaign!

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

wildbore's picture
wildbore
749 pencils

simple and effective. good job guys. well done!

theanc's picture
theanc
2781 pencils

Man this would be a REALLY REALLY nice Listerine ad!!

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

panasit's picture
panasit
687 pencils

Ha ha ha.

-Tung
--good idea is enemy of great idea

AD1014's picture
AD1014
307 pencils

i don't know why, but these make me laugh every time i see them. look at that lady's pose?!

R. Rinaldi's picture
R. Rinaldi
686 pencils

Solid

Whitefang's picture
Whitefang
509 pencils

Very singaporean.

mlsman5000's picture
mlsman5000
128 pencils

I really like these, incidentally I had a brief recently with the exact same prop and am quiet jealous of these and mine included a TV aspect which would have really made this idea I reckon.

StuartLittle's picture
StuartLittle
468 pencils

I never liked weird executions to convey a message.

Jimmie's picture
Jimmie
127 pencils

I don't like when the copy simply explains the visual. I think it's supposed to add something.

Disco Munky's picture
Disco Munky
3900 pencils

I totally agree. The line should always add to a piece not simply repeat.

p.s

if you're going to quote a movie, don't then say the movie ;)

"readthiswhileIstareatyourtits"

Doin' it for the points

Jimmie's picture
Jimmie
127 pencils

Why not? It's good to say that, 'cos I don't wanna be a quote-thief.

mlsman5000's picture
mlsman5000
128 pencils

you know the whole quote thing I don't really get, I'm reading away then I start reading your quote and I'm thinking, 'what the fuck is he on about???' then it's oh it's just a meaningless movie quote. In saying that it took me ages to figure out what LOL meant, maybe I'm getting old. (little sad face thingie would go here if I knew how)

Jimmie's picture
Jimmie
127 pencils

The quote is a motto on the side of a hearse. It's a funny ad. Very clever.

Disco Munky's picture
Disco Munky
3900 pencils

I totally got the movie quote, it's just when you verbally recite a quote and then straight after say "the crying game" or whatever, it just is a bit.....gay. I applied that to the aforementioned written quote.

Sorry, you know what I mean tho, and I'm seriously not trying to be a cock. Honest.

Now how about we blow this spot.

"This ad is dead anyways." (Swingers...sort of)

"readthiswhileIstareatyourtits"

Doin' it for the points

Jimmie's picture
Jimmie
127 pencils

I ain't getting your meaning and I dunno if I want to.

Disco Munky's picture
Disco Munky
3900 pencils

Whatever dude.

Doin' it for the points

buckrogers's picture
buckrogers
71 pencils

Very powerful visual, the copy needs some work.

Spider's picture
Spider
289 pencils

This campaign remembers me a little the last year award winning campaign for a coffee, in which hands just pop up from the cup to the face of people.

Whitefang's picture
Whitefang
509 pencils

Agreed. It's just a very literal visual expression of the proposition

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
58 pencils

Bad Art, bad copy. We've seen mutant hands growing out of one's face for some stupid Wasabi Chips ad; then we have another where a mutant hand appears from the coffee cup and slap the drinker... All these are as bad as this campaign. Moreover, it's one-ad-done-three-times, for the f**king sake of making it a campaign, and obviously scam, and not to mention, the effortless copy writing.

In short, it's terrible, especially when it's coming from Saatchi Singapore, and it's disappointing to see so many creatives on the credit list with such bad work. That said, I still bet that it'd be an award winner eventually, not for the quality of the work and the idea, but for the obviously reasons, 'Saatchi Singapore'.

Umberto Vonspiel's picture
Umberto Vonspiel
81 pencils

I like it. Simple but really strong.

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dnguyen's picture
dnguyen
81 pencils

Sooo Boom! powerful!

bucklebones's picture
bucklebones
25 pencils

very effective. going to print it and show to my friend who is a victim. maybe she'll get a clue.

mrtalented's picture
mrtalented
2173 pencils

same execution three times. similar visuals been done by Ogilvy Thailand for non-water hand wash using hand dangling out of the pants after peed.

Don Rapper's picture
Don Rapper
223 pencils

i don't know, i like it, its a good idea, but theres something about the execution... its seems to be about something funny!

Zeus's picture
Zeus
912 pencils

LOVE IT!!!

Writer's picture
Writer
129 pencils

wtf... :(

Arsh990's picture
Arsh990
2 pencils

WTF you bitch what if that was you

fifilo's picture
fifilo
74 pencils

TIGHT.

Guest's picture
Guest

made me lol.

AlvarezArt's picture
AlvarezArt
82 pencils

I have pretty much laughed at every one of these. Pretty sure that's not what this campaign should be doing.

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