14 comments

shalim's picture
shalim
38 pencils

can any one explain it???

hollywood's picture
hollywood
103 pencils

Award School is an advertising course in Australia, which gives students the chance to earn placements. This seems to be targeting the CDs of agencies, saying there are plenty of willing "slaves" on offer from this year's class.

ODoyle's picture
ODoyle
260 pencils

Ah yes the way juniors/graduates getted treated in agencies makes a stint in a Bangkok jail look like a summer holiday... some great original stuff here from the students...

The photography could have been a little less vogue and a lot more zaney and wacky like the graphics... yeah better zany the photography up a bit... maybe a dog with some sun glasses on would do the trick

Wordnerd's picture
Wordnerd
6660 pencils

Wow.. they humiliate their own students in public? That's low.

writergeekdez's picture
writergeekdez
255 pencils

Actually, it's just preparing them for the real world of advertising. You have to have pretty tough skin to be able to make it. There's nothing like spending every waking moment working for a pitch - sacrificing time with your friends, family and bed - only to have a client or creative director crap all over your ideas. Holding dart boards, hanging curtains, polishing trophies...it's just an introduction to the not so lovey-dovey world of advertising.

Wordnerd's picture
Wordnerd
6660 pencils

right thats preparing them to stay down forever. if you are that gutless you'll never make more than a table in any profession. Can't hear that "you must sacrifice" bullshit anymore (i mean the campaign here). this shit wouldn't work if there weren't so many just begging to work for shit.

but for these ads: i really really really hate them. disgusting stuff. thanks for the infos guys

Rog's picture
Rog
6092 pencils

Spoken like a CD's old beanbag.

Hint, Wordnerd.
If you want to survive advertising... lighten up, let go and learn to laugh... especially at yourself.

>>>> That's not an ad. THIS is an ad.

Wordnerd's picture
Wordnerd
6660 pencils

i never had a asshole like that for a CD, Rog. but thanks for your concern. and i laugh every time i pass a mirror. But a school, that's selling out their own students is neither a clever idea, nor is the execution funny (it's just showing a real old cliché literally). the "identity" of that school just makes me angry

Rog's picture
Rog
6092 pencils

It's called humour, mate. Albeit, Australian and dry.
It's playing on that cliche, but with a hint of truth.
Truth is, the ad game's not easy to get into.
And every student quickly learns that.

The amount of people that take creative so literally here, stuns me. And you're still angry. Let's explore that...

>>>> That's not an ad. THIS is an ad.

ODoyle's picture
ODoyle
260 pencils

Yeah tis true... I once saw an account exec make an intern hold up a dart board in one of the games rooms at an agency I won't mention.

Wordnerd's picture
Wordnerd
6660 pencils

are you for real???

Rog's picture
Rog
6092 pencils

Ahhh, the things we do to get into this great caper.
And the shit we spout to prove we are still worthy. :)

>>>> That's not an ad. THIS is an ad.

Maxwedge's picture
Maxwedge
558 pencils

This communicates best, even with the wax girl. Nice concept, could have got a bit more alternative, ie like the dart board idea (funny), or other real and urban myth stories from industry. Like the good old days, send the new kid out for a bucket on half tone dots, hawhawhaw....

Rog's picture
Rog
6092 pencils

It would seem neo-con, political correctness is rearing its ugly bonce. Lighten up, Jeeeeeezzzzzuz!

>>>> That's not an ad. THIS is an ad.

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