Water, 2

October 2009

Print advertisment created by The Hatch Studio, Italy for AVSI, within the category: Public Interest, NGO.

Turns flowers into fruits, soil into food, brick into houses, children into students, present into future. Water turns people into persons.
Eliminating thirst is just one of the things that water can do for Africa. That's why the AVSI Foundation is building an aqueduct to carry drinking water to the districts of Gatsibo and Gicumbu in Rwanda and digging wells for the communities that live in the country of Torit in Sudan. Support AVSI and help us build a future and give the African people back their dignity.

Advertising Agency: The Hatch Studio, Milan, Italy
Photographer: Gabriele Inzaghi

Comments (16)

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Guest's picture

love the copy, not such a fan of the visual. ads need to stop cutting people's head off.

everartz's picture
Activity Score 7609

interesting thought, and its a bit scary and what is "turn people into persons" ?

| everartz |

Guest's picture

Worst photoshop I've ever seen. The head is weird and the liquid does not look like water at all. Next time hire a pro.

Guest's picture

Good copy!

Juan Cabral's picture
Juan Cabral
Activity Score 709

Oh my god, that looks like it real ran on magazines. Such a waste of money...

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

the T-1000 from Terminator is landing upon her! XD

Guest's picture

good copy, that's all...

Bea's picture
Activity Score 95

hmmm, its a good concept but the visuals really fall short. could have been executed a lot better and the copy is getting there but need more work too. Like i said, its a great concept...just could be pushed further.

Guest's picture

already done much better.

Guest's picture

wow, don't think they could've picked any uglier models.

silvi's picture
Activity Score 4172

Only good is copy.

shemee's picture
Activity Score 98

harry potter-y

Davosk's picture
Activity Score 4815

This is very scary, not the visual which is terrible, but the fact that you people think this is good copy.

rolling.stone's picture
Activity Score 2741

excellent copy but not the way of art


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Definitely bad art direction and terrible photoshop.

dean viii's picture
dean viii
Activity Score 1686

This is not good copy, people. There is zero concept, bad copy, bad art direction, bad photoshop. Go to ad school.

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