22 comments

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like the art direction - nice and simple.

It's not amazing though. Its a well used technique, 'its so (insert property) it does (insert exaggerated result)'

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Where's the insight?

Fuck USP ads, they rarely sell and are too easy.

pverde2000's picture
pverde2000
53 pencils

Nice ad...for the 90´s

F

Brophy's picture
Brophy
102 pencils

A respectable visual solution should hardly be the target of F bombs and sarcasm.

mayhem's picture
mayhem
126 pencils

I agree. Unfortunately, there is a lot of jealousy on this website.

x-men's picture
x-men
340 pencils

80's

fractalrene's picture
fractalrene
1506 pencils

a) you play with your fingertips
b) the situation is forced (at least put the visual on a context)

C'mon you guys, you can do something better, the product gives room for more.

il nekro's picture
il nekro
74 pencils

a)no, you don´t. learn to play first, then speak.
b)no, it isn´t. great img, so much clearer than your stupid comment.

Swissy's picture
Swissy
44 pencils

Actually some very fine guitar players use their nails. Regardless, I don't know too many women who play guitar that give a crap about fortifying their nails and vice-versa .....disconnect.

Tincho's picture
Tincho
1093 pencils

Thats what I was thinking.

Ed Mintone's picture
Ed Mintone
585 pencils

I think they nailed this brief

Edsard's picture
Edsard
156 pencils

I think there was no brief
:-)

Renan's picture
Renan
64 pencils

good idea, but there is no direct link to the target.

cp's picture
cp
354 pencils

visual's nice, but the whole ad doesn't connect to the target group.

amit parekh's picture
amit parekh
283 pencils

i think u hav to put shadow behgind guitar.. wht u think?

Shaka_Zulu's picture
Shaka_Zulu
116 pencils

Here's a better idea...a visual of a female version of Freddy Kruger (Nightmare on Elm street) you don't have to see her face...it could just be her back with the hat and the black & red striped jersey. Dammmn...i'm gonna do it, Avon will buy that.

Now... inspire me!

Bauducco's picture
Bauducco
297 pencils

Cliche. And I´m not sure it´s gonna work.

puppiepoppy's picture
puppiepoppy
1636 pencils

Nice student work!

panasit's picture
panasit
687 pencils

Linking nail care with guitar is very creative. And you don't even have to know how to play guitar to appreciate it.

Good job.

-Tung
--good idea is enemy of great idea

sprezatura's picture
sprezatura
50 pencils

---

intelligent message. But do they work on penises too

albinic areola

itch's picture
itch
806 pencils

haha. funny ad. nice idea.

* it's not how good you are. it's how good you want it to be *

Ernestin's picture
Ernestin
25 pencils

Great idea. Strong visual execution.

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