Ads of the World

Ads of the World™ an All Creative World site

Avon Nail Fortifier: Guitar

Avon Nail Fortifier: Guitar
Your rating: None Average: 9.1 (9 votes)

Avon Nail Fortifier

Advertising Agency: 141/Soho Square, São Paulo, Brazil
Creative Directors: Luiz Tastaldi, Fábio Pinheiro
Art Director: Alexandre Tobio
Copywriter: Erick Stossel
Photographer: Alexandre Torres
Published: March, 2007

22 Comments

A. J. SMITH's picture 2850 pencils

I like the art direction - nice and simple.

It's not amazing though. Its a well used technique, 'its so (insert property) it does (insert exaggerated result)'

Conceptual-eyes's picture 1481 pencils

Where's the insight?

Fuck USP ads, they rarely sell and are too easy.

pverde2000's picture 40 pencils

Nice ad...for the 90´s

F

fede

Brophy's picture 99 pencils

A respectable visual solution should hardly be the target of F bombs and sarcasm.

mayhem's picture 126 pencils

I agree. Unfortunately, there is a lot of jealousy on this website.

x-men's picture 340 pencils

80's

Rene Fractal's picture 1430 pencils

a) you play with your fingertips
b) the situation is forced (at least put the visual on a context)

C'mon you guys, you can do something better, the product gives room for more.

il nekro's picture 72 pencils

a)no, you don´t. learn to play first, then speak.
b)no, it isn´t. great img, so much clearer than your stupid comment.

Swissy's picture 44 pencils

Actually some very fine guitar players use their nails. Regardless, I don't know too many women who play guitar that give a crap about fortifying their nails and vice-versa .....disconnect.

Tincho's picture 1099 pencils

Thats what I was thinking.

Ed Mintone's picture 593 pencils

I think they nailed this brief

Edsard's picture 156 pencils

I think there was no brief
:-)

Renan's picture 64 pencils

good idea, but there is no direct link to the target.

cp's picture 354 pencils

visual's nice, but the whole ad doesn't connect to the target group.

amit parekh's picture 283 pencils

i think u hav to put shadow behgind guitar.. wht u think?

Shaka_Zulu's picture 118 pencils

Here's a better idea...a visual of a female version of Freddy Kruger (Nightmare on Elm street) you don't have to see her face...it could just be her back with the hat and the black & red striped jersey. Dammmn...i'm gonna do it, Avon will buy that.

Now... inspire me!

Bauducco's picture 297 pencils

Cliche. And I´m not sure it´s gonna work.

puppiepoppy's picture 1642 pencils

Nice student work!

panasit's picture 687 pencils

Linking nail care with guitar is very creative. And you don't even have to know how to play guitar to appreciate it.

Good job.

-Tung
--good idea is enemy of great idea

sprezatura's picture 50 pencils

---

intelligent message. But do they work on penises too

albinic areola

---
albinic areola

itch's picture 810 pencils

haha. funny ad. nice idea.

* it's not how good you are. it's how good you want it to be *

Ernestin's picture 25 pencils

Great idea. Strong visual execution.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.