Avon Nail Fortifier
Advertising Agency: 141/Soho Square, São Paulo, Brazil
Creative Directors: Luiz Tastaldi, Fábio Pinheiro
Art Director: Alexandre Tobio
Copywriter: Erick Stossel
Photographer: Alexandre Torres
Published: March, 2007
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22 Comments
I like the art direction - nice and simple.
It's not amazing though. Its a well used technique, 'its so (insert property) it does (insert exaggerated result)'
www.aaasmith.blogspot.com
Where's the insight?
Fuck USP ads, they rarely sell and are too easy.
Nice ad...for the 90´s
F
fede
A respectable visual solution should hardly be the target of F bombs and sarcasm.
I agree. Unfortunately, there is a lot of jealousy on this website.
80's
a) you play with your fingertips
b) the situation is forced (at least put the visual on a context)
C'mon you guys, you can do something better, the product gives room for more.
a)no, you don´t. learn to play first, then speak.
b)no, it isn´t. great img, so much clearer than your stupid comment.
Actually some very fine guitar players use their nails. Regardless, I don't know too many women who play guitar that give a crap about fortifying their nails and vice-versa .....disconnect.
Thats what I was thinking.
I think they nailed this brief
I think there was no brief
:-)
good idea, but there is no direct link to the target.
www.renancorrea.carbonmade.com
visual's nice, but the whole ad doesn't connect to the target group.
i think u hav to put shadow behgind guitar.. wht u think?
Here's a better idea...a visual of a female version of Freddy Kruger (Nightmare on Elm street) you don't have to see her face...it could just be her back with the hat and the black & red striped jersey. Dammmn...i'm gonna do it, Avon will buy that.
Now... inspire me!
Cliche. And I´m not sure it´s gonna work.
Nice student work!
www.michaelwongcc.com
Linking nail care with guitar is very creative. And you don't even have to know how to play guitar to appreciate it.
Good job.
-Tung
--good idea is enemy of great idea
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intelligent message. But do they work on penises too
albinic areola
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albinic areola
haha. funny ad. nice idea.
* it's not how good you are. it's how good you want it to be *
Great idea. Strong visual execution.