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Avon Nail Fortifier: Guitar
Avon Nail Fortifier
Advertising Agency: 141/Soho Square, São Paulo, Brazil
Creative Directors: Luiz Tastaldi, Fábio Pinheiro
Art Director: Alexandre Tobio
Copywriter: Erick Stossel
Photographer: Alexandre Torres
Published: March, 2007
Comments
I like the art direction - nice and simple.
It's not amazing though. Its a well used technique, 'its so (insert property) it does (insert exaggerated result)'
Where's the insight?
Fuck USP ads, they rarely sell and are too easy.
Nice ad...for the 90´s
Fede
A respectable visual solution should hardly be the target of F bombs and sarcasm.
I agree. Unfortunately, there is a lot of jealousy on this website.
80's
a) you play with your fingertips
b) the situation is forced (at least put the visual on a context)
C'mon you guys, you can do something better, the product gives room for more.
a)no, you don´t. learn to play first, then speak.
b)no, it isn´t. great img, so much clearer than your stupid comment.
Actually some very fine guitar players use their nails. Regardless, I don't know too many women who play guitar that give a crap about fortifying their nails and vice-versa .....disconnect.
Thats what I was thinking.
I think they nailed this brief
I think there was no brief
:-)
good idea, but there is no direct link to the target.
visual's nice, but the whole ad doesn't connect to the target group.
i think u hav to put shadow behgind guitar.. wht u think?
Here's a better idea...a visual of a female version of Freddy Kruger (Nightmare on Elm street) you don't have to see her face...it could just be her back with the hat and the black & red striped jersey. Dammmn...i'm gonna do it, Avon will buy that.
Cliche. And I´m not sure it´s gonna work.
Nice student work!
"Bowww Wowww"
Linking nail care with guitar is very creative. And you don't even have to know how to play guitar to appreciate it.
Good job.
-Tung
--good idea is enemy of great idea
---
intelligent message. But do they work on penises too
albinic areola
haha. funny ad. nice idea.
* it's not how good you are. it's how good you want it to be *
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