Avon: 40
Your age won’t bother you anymore.
Advertising Agency: 141 SoHo Square, São Paulo, Brazil
Art Director: Tiago Zanatta
Copywriter: Cristiano Guimarães
Illustrator: Marcus Silva
Published: April 2009
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11 Comments
awesome... just perfect!!
| Everartz |
Solid big idea and endearing art direction.
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brandon
www.brandonknowlden.com
k.kool
Art direction is much too childish and immature for the brand. Waaaay off.
So very very very like the recent 'Hide your age' Oil of Olay work. I am sure someone will post a link soon.
verry nice
Very very childish indeed... completely off target
Cannes 2008 (2007?) saatchi sydney.
sorry
Yeah. 2007. Hide your age. There is an 'extra twist' here by giving the numbers arms and legs and having one trying to kill the other, which you *might* just get away with if this was an extension of the original campaign for Olay. But it isn't.
And all the extra bits don't add to the idea anyway. They just make it more complicated. Never mind. I am surprised every year by how short award juries' memories are. Or perhaps just by how little they know. Enter it. It may be another undeserving winner somewhere.
illustration is cute... idea is cool
Creativity is a natural extension of our enthusiasm
is the target 45 or 5 year olds?