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Smash

Agency: 
Published/Aired: 
February 2011
Description: 
Advertising Agency: CLM BBDO, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Victor Mutel
Copywriter: Vincent Cusenier
Head of Art: Sylvie Etchemaite
Post Production: Spark Link
Photography: Getty Images

Comments (7)

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Highest Rated

Cleverman's picture
Cleverman
Activity Score 9

The best ad i've seen this week congrats

luispiter's picture
luispiter
Activity Score 2756

what??? i done like

ivan's picture
ivan

Are you saying it's done or your don't like it? Also, please be elaborate with your comments. We want to hear your thoughts, not just a few emotional words please!

morse's picture
morse
Activity Score 17364

There was something similar, but still quite different.
http://adsoftheworld.com/media/print/orange_dont_text_and_drive

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jackblack's picture
jackblack
Activity Score 2350

Not great.

copycopycopy's picture
copycopycopy
Activity Score 148

I got the idea after I read the copy below. But just a thought, Wouldn't it be better if the word "SMASH" din't look like part of the text message ??

Olivs's picture
Olivs
Activity Score 9

Awesome !!! Very good job very clever

Cleverman's picture
Cleverman
Activity Score 9

The best ad i've seen this week congrats

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