April 2013
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To address the problem of a lack of knowledge about the Holocaust among young people, this campaign allowed a connection to be formed between these young people and Holocaust survivors, whose stories were told through a digital medium the younger generation could easily connect with. Young people received temporary tattoo stickers with Auschwitz survivors’ numbers on them, and a QR code to take them to the individual’s story.

Advertising Agency:">BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Naor Itzhak
Copywriter: Shachar Aylon
Account Supervisor: Lee Spungin
Account Executives: Noa Sharf, Shani Ben Yosef, Lihi Gordon
Planner: Tal Forkosh
Production Manager: Gali Starkman
VP Production: Dorit Gvili
Post Production: Tom Soffer
Photographer: Avishai Finkelstein
VP Digital: Maayan Tirangel
Web Design: Michael Shely
Web Developer: Miki Abtan
Digital Project Manager: Gitit Sasson

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Andrej Troha's picture
Andrej Troha
613 Activity Scores

Wow. This is the ugliest thing I've seen in years! How did this end up here?! And there's 17 people listed?!??!?
Plus: I'm pretty sure Nazis did't use OCR-B font for tatooing numbers on people's wrists.