Aviv for Holocaust Survivors & Next Generation, Holocaust Memorial Day: People. Not numbers. 2

URL: http://www.6million.info
Video: http://www.youtube.com/watch?v=EOqWDu2I9GY

To address the problem of a lack of knowledge about the Holocaust among young people, this campaign allowed a connection to be formed between these young people and Holocaust survivors, whose stories were told through a digital medium the younger generation could easily connect with. Young people received temporary tattoo stickers with Auschwitz survivors’ numbers on them, and a QR code to take them to the individual’s story.

Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Naor Itzhak
Copywriter: Shachar Aylon
Account Supervisor: Lee Spungin
Account Executives: Noa Sharf, Shani Ben Yosef, Lihi Gordon
Planner: Tal Forkosh
Production Manager: Gali Starkman
VP Production: Dorit Gvili
Post Production: Tom Soffer
Photographer: Avishai Finkelstein
VP Digital: Maayan Tirangel
Web Design: Michael Shely
Web Developer: Miki Abtan
Digital Project Manager: Gitit Sasson