6 comments

dsklan's picture
dsklan
1927 pencils

nice copy, but nothing compared with the old skool avis ad by doyle dane bernbach years ago:
http://www.ciadvertising.org/studies/student/98_fall/theory/weirtz/doy...

Guest commenter's picture
Guest commenter

Simply great.

Whitefang's picture
Whitefang
509 pencils

See my comment on the other ad.

Dale's picture
Dale
370 pencils

Whitefang, I'm far too lazy to go check every ad for your comments. And I suspect the consumer is as well.

These are definitely retro in many senses—the long copy aside. Do all these work as a campaign? No. Can these work effectively? Yes.

It depends on the context of where these ads are placed. If in an airport terminal where people are waiting through the endless parade of baggage, this kind of ad can work well. In an in-flight magazine the message can come across clearly.

It ain't bad at all. And it is in keeping with Avis' underdog spirit. I like this, but would say the Pinocchio one needs better art direction.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

kgeiger's picture
kgeiger
7173 pencils

Am I confused or is the message in this advert in direct contradiction with the message in the "Come as you are" advert?
Everyone deserves the same deal – except for "you youngsters"...

Christian Kiki's picture
Christian Kiki

That's what I thought. But I guess it's because this ad is for rental cars the other one for leasing contracts. Two different products with two different approaches it seems. Confusing for the end consumer though.

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