Avis: Reunion

Luxury car rental

Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Clive Stewart
Retoucher: Marko Mandusic
Published: January 2011

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44 comments

morse's picture
morse
15028 pencils

Haha, the car rental for the showoffs.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

HappyHour's picture
HappyHour
2386 pencils
Butterhair's picture
Butterhair
14 pencils

Hahaha! Awesome ad, great way to impress your mates!

welsh523's picture
welsh523
150 pencils

I love it.

ElCaza89's picture
ElCaza89
315 pencils

haha...exactly morse, the next piece will be for a hip-hop video

mmackinven's picture
mmackinven
1592 pencils

I think they should learn how to park before they go and hire those cars...

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

It could have been a lot cooler if only one of the cars was nice.

Fran821's picture
Fran821
23 pencils

agree

manumartin5's picture
manumartin5
1202 pencils

I like the photograph. But nobody there to hire any car?

Sdb's picture
Sdb
1364 pencils

The concept is different... Like it!

shortafella's picture
shortafella
1055 pencils

very nice concept. great! the artwork could have been better

Richard Finch's picture
Richard Finch
201 pencils

Great rendering of an older insight. I like the artwork, and I don't agree with Tilted: I think the only reason this works so well is because everyone went for a rented car to make a false impression. Having just one would have made it dull.

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

Yeah, I guess it just depends on which kind of story you want to tell. I don't mean one Lamborghini and a bunch of Ford Pintos. Normal cars, Accords, Fiestas, etc. In my opinion, it's cooler to learn the story of one insecure 28 year old renting a nice car to make an false impression than all of them. But we can agree to disagree, no worries.

Ramezani's picture
Ramezani
315 pencils

Funny. It could be much better with a better art direction.

esteb's picture
esteb
673 pencils

Absolutely great!

s1bs's picture
s1bs
398 pencils

Lekker!

Brainsoup's picture
Brainsoup
110 pencils

ok...now i get it...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Takes a minor amount of time to understand but that's great. Love it, bravo to the agency :)

shinnsei's picture
shinnsei
39 pencils

:)

thanks to luxury car rental, it makes me smile.

8301059's picture
8301059
17 pencils

太帅了 ~

vagdz's picture
vagdz
245 pencils

Great job. Instant reaction.

monofunk's picture
monofunk
263 pencils

hahhah, funny

Glut's picture
Glut
3947 pencils

Like ramezani said, with better art direction could have been better

Butterhair's picture
Butterhair
14 pencils

I love it! Nice to see such a clever Avis ad. Great art direction and photography.

PinkWasabi's picture
PinkWasabi
3 pencils

What a clever ad. Genius!

Cereal's picture
Cereal
3 pencils

Simply brilliant - wish i had thought of that! High five to the team

gonndo's picture
gonndo
1092 pencils

Really, really Cool!!!!!!!!!!!
Congratulations, Ireland/Davenport...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

luispiter's picture
luispiter
2756 pencils

nice.. jajajaja i love it

deadbeatfm's picture
deadbeatfm
3 pencils

very cool! great concept, awesome art direction! love it! well done to the team!

mr.x's picture
mr.x
952 pencils

Great! But it appears that it has already been done. So, fail.

Giovatto's picture
Giovatto
11 pencils

Just because you still live in your mother’s basement doesn’t mean you can’t impress your high school crush… no matter how temporarily.
We're talking about it over at our own blog: http://blog.giovatto.com

alexander_bickov's picture
alexander_bickov
3279 pencils

Beautiful ad

ralphstieber's picture
ralphstieber
136 pencils

it`s okay...nice art direction.

quodavid's picture
quodavid
734 pencils

very good insight!

Jonattan's picture
Jonattan
70 pencils

nailed it !!!

Just do it

LeroyChristian's picture
LeroyChristian
392 pencils

hahahahhaa this is so funny, great idea thou

skeMaMen's picture
skeMaMen
426 pencils

Not shure about people in the first car (white mercedes), they just sitting, not even speaking or something...?!

>>> Designed to be signed...

Themadartist1972's picture
Themadartist1972
325 pencils

fuck the bicycle dude

MEmond's picture
MEmond
18 pencils

This is hilarious and the message is perfectly clear. The art is also wonderful.

abidmg's picture
abidmg
34 pencils

funny ad. makes sense
but also makes it a loser school to go to in the first place

umderbant's picture
umderbant
22 pencils

There's a market out there for this service. Brilliant Avis!

andylefty's picture
andylefty
4533 pencils

Funny!

Mr. D's picture
Mr. D
27 pencils

Very nice! Love the artwork

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