Wrong Right, 3

December 2010

Print advertisment created by Z+, Brazil for Avianca, within the category: Transport.

Fast, safe and, of course, stylish.

Advertising Agency: Z+Comunicação, São Paulo Brazil
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design

Comments (10)

Log in or register to post comments

Highest Rated

morse's picture
Activity Score 17830

Nice illustrations but the concept fails.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Cutarica's picture
Activity Score 3451

how does a skinny woman illustrate safeness?

Janae's picture
Activity Score 385

the woman stand for fashion and the ticket for safety

CuriousPencil's picture
Activity Score 4225

I think this maze of a puzzle is supposed to show that Avianca ships fashion pieces / samples. So instead of just looking at the illustration (left), the recipient can actually look at the real thing. Unfortunately, the version on the right is wrong: it's still an illustration. This is beyond confusing I'm afraid.

morse's picture
Activity Score 17830

Nice illustrations but the concept fails.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't really get it. But I kinda like the art :)

Fawwad Shaikh's picture
Fawwad Shaikh
Activity Score 4

Not so good, if avianca bringing the new fashion for country, the dress of girl have to be change in the right one. They have to show some new outfit.

Billoughsby's picture
Activity Score 5142

It doesn't help that the package in her hand looks like the design on a popular brand of tampons. I'll leave it at that.

That's it.

luispiter's picture
Activity Score 2756

mmm the idea??

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Carry on cargo?

Art Direction overkill.

Would someone be a CD, please!

The Jobless Writer
Will Think for Salary

jackblack's picture
Activity Score 2355