Avianca: Raise your head, 5

Raise your head and feel proud of what is yours

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Heads: Hugo Corredor, Giovanni Martinez
Creative Directors: Jose David Mendoza, Carolina Amaya
Creatives: Sebastian Gonzalez, Christian Brochero
Photographer: Monica Barreneche
Published: March 2011


Shawali's picture
8433 pencils

What's the point of having the same line on all visuals?

That's one lazy campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

YJ's picture
372 pencils

What he said. But also, I don't understand the ad. Is Avianca a country owned airline or something? Why would everyday people feel pride about an airline? I'm guessing it makes sense to Colombians, but it's not making sense to this American.

Oblabla's picture
298 pencils

lol i don't think that the message is connected to the brand.

it's like "raise your head and feel proud of polluting the earth and the pretty grassland where you play."

Billoughsby's picture
5091 pencils

Dreamy as 'what's it mean?'

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

rephlex's picture
64 pencils

give those kids a reason to do it


alex exe's picture
alex exe
6 pencils


mr.x's picture
974 pencils

lazy campaign indeed. they even shot all the photos in the same place.

kleenex's picture
34570 pencils

A bit too many ads, some were better than others.

Glut's picture
3947 pencils

Lame, same thought and location.
got nothing to do with having the feeling and pride of having an airline of your country

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