Avianca: Raise your head, 5
Raise your head and feel proud of what is yours
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Heads: Hugo Corredor, Giovanni Martinez
Creative Directors: Jose David Mendoza, Carolina Amaya
Creatives: Sebastian Gonzalez, Christian Brochero
Photographer: Monica Barreneche
Published: March 2011
9 comments
What's the point of having the same line on all visuals?
That's one lazy campaign.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
What he said. But also, I don't understand the ad. Is Avianca a country owned airline or something? Why would everyday people feel pride about an airline? I'm guessing it makes sense to Colombians, but it's not making sense to this American.
lol i don't think that the message is connected to the brand.
it's like "raise your head and feel proud of polluting the earth and the pretty grassland where you play."
Oblabla.wordpress.com
Dreamy as 'what's it mean?'
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
give those kids a reason to do it
aphex
next!!
lazy campaign indeed. they even shot all the photos in the same place.
A bit too many ads, some were better than others.
Lame, same thought and location.
got nothing to do with having the feeling and pride of having an airline of your country