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Coffee, 1

Agency Network: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by Z+, Brazil for Avianca, within the category: Transport.

The columbian coffee's tast is unique.
Our flights to there, on the other hand, are two.

Advertising Agency: Z+Comunicação, São Paulo Brazil
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design
Photographer: Rodrigo Ribeiro

Comments (18)

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CommandZ's picture
CommandZ
Activity Score 2498

Could the "two" vs "too" typo be a result of the translation? Beyond that, I feel like I've seen this idea somewhere else but can't place it.

Billoughsby's picture
Billoughsby
Activity Score 5144

Starbucks?

That's it.

Rt's picture
Rt
Activity Score 54

TOO many typos and not TOO interesting campaign

Lazarus's picture
Lazarus
Activity Score 1536

Huh?

morse's picture
morse
Activity Score 18026

Don't like this campaign. Doesn't belong to AotW.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

So, what's the message? "Unique" - but "unique" itself can be anything.

aplloky's picture
aplloky
Activity Score 37

Unique means there's only one. The air company offers two flights. That's the joke. There's no typo.

Billoughsby's picture
Billoughsby
Activity Score 5144

"I coulda been a barista!"

That's it.

luispiter's picture
luispiter
Activity Score 2756

good the art director... the idea mmm are dont now

samaras.'s picture
samaras.
Activity Score 14

Talk about the columbian coffee to brazilians (crazy about their own coffee) is not a great idea...and I dint get the message

aplloky's picture
aplloky
Activity Score 37

I'm brazilian and I don't care. The idea that you're not supposed to talk about the organges to people that love apples is a old and out dated marketing concept.

kleenex's picture
kleenex
Activity Score 49562

The typo's kill this ad.

Janae's picture
Janae
Activity Score 385

the "coffee art" is really good. there are competions about the best coffee picture.
the ad is creamy and clean. i like that combination.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

The typo and clunky copy, I don't mind.
The idea on the other hand...

The Jobless Writer
Will Think for Salary

DarkSide's picture
DarkSide
Activity Score 1066

Me two.

jackblack's picture
jackblack
Activity Score 2357

Yawn.

RahoolTalukdar's picture
RahoolTalukdar
Activity Score 108

I agree with the fact that there's disposition in messaging. But congrats to the art team. So clean and fresh. just like Colombian Coffee.

Thinking what to think

sarath.G's picture
sarath.G
Activity Score 14

what is the concept in here?? I dint get any message!!

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