Avianca: Coffee, 1

The columbian coffee's tast is unique.
Our flights to there, on the other hand, are two.

Advertising Agency: Z+Comunicação, São Paulo Brazil
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design
Photographer: Rodrigo Ribeiro
Published: December 2010

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18 comments

CommandZ's picture
CommandZ
2472 pencils

Could the "two" vs "too" typo be a result of the translation? Beyond that, I feel like I've seen this idea somewhere else but can't place it.

Billoughsby's picture
Billoughsby
5091 pencils

Starbucks?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Rt's picture
Rt
54 pencils

TOO many typos and not TOO interesting campaign

Lazarus's picture
Lazarus
1502 pencils

Huh?

morse's picture
morse
15714 pencils

Don't like this campaign. Doesn't belong to AotW.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

So, what's the message? "Unique" - but "unique" itself can be anything.

aplloky's picture
aplloky
37 pencils

Unique means there's only one. The air company offers two flights. That's the joke. There's no typo.

Billoughsby's picture
Billoughsby
5091 pencils

"I coulda been a barista!"

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
2756 pencils

good the art director... the idea mmm are dont now

samaras.'s picture
samaras.
14 pencils

Talk about the columbian coffee to brazilians (crazy about their own coffee) is not a great idea...and I dint get the message

aplloky's picture
aplloky
37 pencils

I'm brazilian and I don't care. The idea that you're not supposed to talk about the organges to people that love apples is a old and out dated marketing concept.

kleenex's picture
kleenex
27230 pencils

The typo's kill this ad.

Janae's picture
Janae
385 pencils

the "coffee art" is really good. there are competions about the best coffee picture.
the ad is creamy and clean. i like that combination.

Roger Keynes's picture
Roger Keynes
5498 pencils

The typo and clunky copy, I don't mind.
The idea on the other hand...

Will Think for Salary

DarkSide's picture
DarkSide
1068 pencils

Me two.

jackblack's picture
jackblack
2261 pencils

Yawn.

RahoolTalukdar's picture
RahoolTalukdar
108 pencils

I agree with the fact that there's disposition in messaging. But congrats to the art team. So clean and fresh. just like Colombian Coffee.

Thinking what to think

sarath.G's picture
sarath.G
14 pencils

what is the concept in here?? I dint get any message!!

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