Avianca Cargo: Wrong Right, 3

Fast, safe and, of course, stylish.

Advertising Agency: Z+Comunicação, São Paulo Brazil
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design
Published: December 2010

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10 comments

Cutarica's picture
Cutarica
3342 pencils

how does a skinny woman illustrate safeness?

Janae's picture
Janae
385 pencils

the woman stand for fashion and the ticket for safety

CuriousPencil's picture
CuriousPencil
4227 pencils

I think this maze of a puzzle is supposed to show that Avianca ships fashion pieces / samples. So instead of just looking at the illustration (left), the recipient can actually look at the real thing. Unfortunately, the version on the right is wrong: it's still an illustration. This is beyond confusing I'm afraid.

morse's picture
morse
13942 pencils

Nice illustrations but the concept fails.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

I don't really get it. But I kinda like the art :)

Fawwad Shaikh's picture
Fawwad Shaikh
4 pencils

Not so good, if avianca bringing the new fashion for country, the dress of girl have to be change in the right one. They have to show some new outfit.

Billoughsby's picture
Billoughsby
5091 pencils

It doesn't help that the package in her hand looks like the design on a popular brand of tampons. I'll leave it at that.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
2756 pencils

mmm the idea??

Roger Keynes's picture
Roger Keynes
5497 pencils

Carry on cargo?

Art Direction overkill.

Would someone be a CD, please!

Will Think for Salary

jackblack's picture
jackblack
2230 pencils

Wrong.

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