Avianca Cargo: Wrong Right, 3
Fast, safe and, of course, stylish.
Advertising Agency: Z+Comunicação, São Paulo Brazil
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design
Published: December 2010


10 Comments
how does a skinny woman illustrate safeness?
the woman stand for fashion and the ticket for safety
http://jana-eger.com/illustration.html
I think this maze of a puzzle is supposed to show that Avianca ships fashion pieces / samples. So instead of just looking at the illustration (left), the recipient can actually look at the real thing. Unfortunately, the version on the right is wrong: it's still an illustration. This is beyond confusing I'm afraid.
Nice illustrations but the concept fails.
What hath God wrought
I don't really get it. But I kinda like the art :)
http://jackmancer.com/
http://twitter.com/jackmancer/
Not so good, if avianca bringing the new fashion for country, the dress of girl have to be change in the right one. They have to show some new outfit.
It doesn't help that the package in her hand looks like the design on a popular brand of tampons. I'll leave it at that.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
mmm the idea??
www.barcreativo.com
Carry on cargo?
Art Direction overkill.
Would someone be a CD, please!
Will Think for Salary
Wrong.