Avia Motor Oil: Play
Average: 6 (53 votes)

Makes Your Horses Purr

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Matthias Harbeck, Oliver Palmer
Art Directors: Robert Luciani, Michel-Maurice Lück
Copywriter: Vera Karpova
Photographer: Alex Howe
Published: January 2011

9 comments

antoniobac's picture
192 pencils
antoniobac

best of the 3

mockingbird's picture
240 pencils
mockingbird

this is campaign is really nice.

TommyO's picture
1878 pencils
TommyO

How lovely.

jjf's picture
244 pencils
jjf

very nice xD

tarekanwer's picture
72 pencils
tarekanwer

great work

atb2005's picture
13639 pencils
atb2005

I like pretty much everything by this agency that's been posted on aofw, but not this. Why would a grown man (who normally buys motor oil?) care to look at this? It's just too sort of girlie. The only people who would appreciate it are those who work in advertising.

http://www.ilovewavs.com/Effects/Animals/Sound%20Effect%20-%20Cat%20Pu...

NataliaLima's picture
1380 pencils
NataliaLima

Those are not fit for the product AT ALL
However I love them, so cute!

adgoodie's picture
172 pencils
adgoodie

Ummm...I don't get these :S Why is the horse like a cat?

Shmeremy's picture
10 pencils
Shmeremy

As a car guy, I get making your engine purr, but this is way off the mark. If I've got horses under the hood, I don't want them playing with yarn balls and scratching posts.