Avia Motor Oil: Play
Makes Your Horses Purr
Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Matthias Harbeck, Oliver Palmer
Art Directors: Robert Luciani, Michel-Maurice Lück
Copywriter: Vera Karpova
Photographer: Alex Howe
Published: January 2011


9 comments
best of the 3
this is campaign is really nice.
How lovely.
That's me!
http://blog.tapuz.co.il/wranger
very nice xD
great work
I like pretty much everything by this agency that's been posted on aofw, but not this. Why would a grown man (who normally buys motor oil?) care to look at this? It's just too sort of girlie. The only people who would appreciate it are those who work in advertising.
http://www.ilovewavs.com/Effects/Animals/Sound%20Effect%20-%20Cat%20Pu...
Those are not fit for the product AT ALL
However I love them, so cute!
Ummm...I don't get these :S Why is the horse like a cat?
As a car guy, I get making your engine purr, but this is way off the mark. If I've got horses under the hood, I don't want them playing with yarn balls and scratching posts.