Avena Nestlé: Hope

The hope of an entire country is what holds its greatest dreams.
Ecuador and Avena Nestle support Emilio Falla on his participation on the Olympic Games Beijing 2008.

Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Director: Alejandro Muñoz
Other additional credits: Felipe Arcos, Andrés Santos, Sebastián Barrera
Published: August 2008

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8 comments

sneakyhands's picture
sneakyhands
1857 pencils

looks like a cross between excite bike and mother earth's breast exam. the top and bottom don't seem to match and overall it's a little boring, sorry.

Crisp One's picture
Crisp One
2007 pencils

yea...imma have to agree.....sorry to add condescending comments Ivan, but this ad sucks. Doesn't seem like they had a clear idea from the beginning

helldog's picture
helldog
56 pencils

jajaja, ahora que comentan esto, tienen toda la razón.

jajaja,the comments are right.

halfstring's picture
halfstring
288 pencils

I see a bear in the clouds

kingzeus's picture
kingzeus
260 pencils

I see mother earth's breast exam in the clouds

"you are valued for your value so be valuable..."

Adaddicted's picture
Adaddicted
3435 pencils

I cannot bear......... ; (

withalltherespects

Wolf_Kind's picture
Wolf_Kind
20 pencils

Boring ad, great first line of copy.

" " - Junior Copywriter

lia5583's picture
lia5583
26 pencils

lia5583

Me ancanta!!!!!! lo mejor de todo es que es de Ecuador!!!
Los que digan lo contrario son... envidiosos!!

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