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James Joyce

Agency: 
Published/Aired: 
April 2012
Description: 

James Joyce and other classics almost as good as new.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Ana Quina
Copywriter: Viton Araujo
Account Supervisors: Andrea Valenti, Pedro Santos

Comments (9)

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Highest Rated

Chopper's picture
Chopper
Activity Score 1015

A patch could be acceptable, but a broken lens give the idea of a book too badly damaged to be bought.

ChuckN's picture
ChuckN
Activity Score 139

Yeah, i really liked this campaign.

methalla's picture
methalla
Activity Score 36

Something that can help

chuckieT's picture
chuckieT
Activity Score 680

Second-hand books is another one of those briefs I keep seeing people do, although no second-hand bookstore in the world would ever have enough money to pay a big multinational agency to make ads for them.

Yawn.

salil.sharma's picture
salil.sharma
Activity Score 2428

good execution

Designer Don't Do Different Things
They Do Things Differently

ThiagoBz's picture
ThiagoBz
Activity Score 11

Good ad but done in 2008: Moacyr Scliar http://ccsp.com.br/novo/27963/Moacyr-Scliar

Design Central's picture
Design Central
Activity Score 364

Nicely done.

shahidali's picture
shahidali
Activity Score 4069

Like the retro effect the the choice of fonts. Just that the positioning of the copy shouldn't have been on the visual. Rather it should have been put on a solid panel like an announcement. Good one though.

shahid

vlads's picture
vlads
Activity Score 539

love this campaign the concept is well.

Chopper's picture
Chopper
Activity Score 1015

A patch could be acceptable, but a broken lens give the idea of a book too badly damaged to be bought.

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