Avelar Machado Antique Bookstore: James Joyce

James Joyce and other classics almost as good as new.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Ana Quina
Copywriter: Viton Araujo
Account Supervisors: Andrea Valenti, Pedro Santos
Published: April 2012

Related videos by Shutterstock


ChuckN's picture
114 pencils

Yeah, i really liked this campaign.

methalla's picture
36 pencils

Something that can help

chuckieT's picture
680 pencils

Second-hand books is another one of those briefs I keep seeing people do, although no second-hand bookstore in the world would ever have enough money to pay a big multinational agency to make ads for them.


salil.sharma's picture
2278 pencils

good execution

ThiagoBz's picture
11 pencils

Good ad but done in 2008: Moacyr Scliar http://ccsp.com.br/novo/27963/Moacyr-Scliar

Design Central's picture
Design Central
364 pencils

Nicely done.

shahidali's picture
4063 pencils

Like the retro effect the the choice of fonts. Just that the positioning of the copy shouldn't have been on the visual. Rather it should have been put on a solid panel like an announcement. Good one though.


vlads's picture
539 pencils

love this campaign the concept is well.

Chopper's picture
1015 pencils

A patch could be acceptable, but a broken lens give the idea of a book too badly damaged to be bought.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments