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34 comments

Yr's picture
Yr
170 pencils

THIS IS BRILLIANT

Andal's picture
Andal
863 pencils

IT ISN'T
__________________________
Smart and Funny Signature.

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It's so easy to critic.

Yr's picture
Yr
170 pencils

IT IS! (my mum said that)

Mr Hughes's picture
Mr Hughes
386 pencils

Great service, poor ad.

Have Heart's picture
Have Heart
922 pencils

Does any of you Copywriters know the situation, when your Art-Director has a "strong visual idea" that makes absolutely zero sense?! Seems like this Copywriter was too lazy to beat the living shit out of his partner...

Terribly forced and brainless.
1/10

laylowmoe's picture
laylowmoe
328 pencils

You, sir, know my pain.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

haha, I know the feeling all too well. It's especially great when your AD then wants to put his own terrible copy with the visual.

Yr's picture
Yr
170 pencils

many people - many opinions, but as for me - poor service, great ad (:

Have Heart's picture
Have Heart
922 pencils

You aren't involved in it, are you?!...

Yr's picture
Yr
170 pencils

i'm not (i have a bike), but i get the point clearly though

Beatboxer's picture
Beatboxer
1519 pencils

Agreed. Poor service, randomly nice (not great) ad.

twelve_noon's picture
twelve_noon
617 pencils

this isn't even close to being brilliant. it's just an interesting image that makes the point...

Yr's picture
Yr
170 pencils

just as a half of Cannes (^:

Have Heart's picture
Have Heart
922 pencils

Ah, so Cannes winning ads aren't brilliant?! That's an interesting take...

Yr's picture
Yr
170 pencils

that's why the jury doesn't consist of one member, maybe )

twelve_noon's picture
twelve_noon
617 pencils

i think i said interesting, not amazing...

Yr's picture
Yr
170 pencils

haha, man, don't be so straight (:

salamandos's picture
salamandos
1947 pencils

I like it.. Don't know what You all are talking about.

Blahg's picture
Blahg
616 pencils

I'm not familiar with the service is it a technology - or a service that sends someone to drive your car home for you?

TopJeff's picture
TopJeff
479 pencils

It's an interesting visual concept but I really don't understand what the service is from the ad. Notice the way Ivan had to give us an explanation separate from the ad copy. That indicates that the ad has failed to effectively communicate on its own.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Yr's picture
Yr
170 pencils

try the copy: 'GET YOU AND YOUR CAR HOME'... is it really SOOO hard to get the visual, i meen: what this service does?
btw - good name indeed 'Autopilot' (:

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

You've got a point there.
I think the message (the nature of the service) is painfully clear you really don't need any additional text explaining the ad. I also think the average Joe Schmoe (upper-middle class in this case probably) will definitely get what this ad is about and maybe even jot down the number for future reference.

pixelbomb1's picture
pixelbomb1
2555 pencils

next time.. go to a bar next to a pizza place then when you get drunk call them for delivery and bum a ride home.

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture
addyhoch10
2592 pencils

damn... this is probably the most intelligent thing i've heard this week... this year!
(i mean it!)
really never thought of that. thanks buddy, i'll try it later on this evening
cheers

Spanky's picture
Spanky
4898 pencils

it was a captain morgan's commercial.

addyhoch10's picture
addyhoch10
2592 pencils

well then captain morgan shall be my drink for today!

Spanky's picture
Spanky
4898 pencils

this was bad enough as a one shot. no sense prolonging the pain with the same ad 3 times.

addyhoch10's picture
addyhoch10
2592 pencils

hmmmm somehow i got the impression that this ad is a result of boozy brain storming at the pub

postman's picture
postman
951 pencils

I got so excited about the technology until I read Ivan's text underneath. What a shame. The visuals are quite good (bit blurry though), but the idea is not that strong, I agree with mosz people.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

There's nothing "technological" about this ad or the service rendered. What are you smoking over there? Or are you referring to some kind of special brewing process of the suds they used here?

postman's picture
postman
951 pencils

Thank you so much for taking my little illusion! But Santa Claus does exist!
Seriously, as I wrote: I read Ivan's text and I now know what the service is about.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Santa Claus?
Now I REALLY want to know what the hell you're smoking...

postman's picture
postman
951 pencils

The fat guy with the red coat, you know? Come on, you know him!

sam4grafix's picture
sam4grafix
94 pencils

naaaaa... execution!!

ITS ALL BEEN DONE!

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