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20 comments

andyk's picture
andyk
14 pencils

I might be wrong but I think using alcohol is not a good idea, Its a nice concept and art direction but not sure Alcohol and driving!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I think in this particular case it IS a necessary element in the ad (the use of alcohol.) They're not showing driving under the influence here. That's probably why they avoided to show a person in the ad or put any motion blur on the vehicle. The visual communicates the inoperability of the driver and thus the car itself. I don't think it's as "brilliant" as certain someone on here says it is, but I have no objection to the ad, either. The message is quite clear and fast. And I bet it even raised quite an awareness among the target.

Pombooie's picture
Pombooie
407 pencils

Alcohol and driving. That's the whole point of the ad!

Pombooie - the idea is everything

PurpleHaze's picture
PurpleHaze
53 pencils

awesome work really cool....if you're stupid enough to drive when ur drunk
then u mite as well have a car that'll take u home safe

Yr's picture
Yr
170 pencils

THIS IS BRILLIANT 3

Andal's picture
Andal
863 pencils

IT ISN'T 3
__________________________
Smart and Funny Signature.

_______________
It's so easy to critic.

Beatboxer's picture
Beatboxer
1519 pencils

OH C'MON, STOP IT!
FOR F*** SAKE 3

Yr's picture
Yr
170 pencils

IT IS! 3 (i've just visited focus groups:)

vinaywins's picture
vinaywins
138 pencils

great art direction

Wordnerd's picture
Wordnerd
6662 pencils

Wow, you guys found a way to mix visual a) car and b) beer. I've had it with those ads getting so simple the message is lost. it isn't a service for adpeople, right? ask your mother if she get's that!

saywateveruwant's picture
saywateveruwant
20 pencils

interesting mix of visual. but i have to say the message of the autopilot service that drive you and your car home is not getting through. the campaign doesn't work for me. (great service though?)

Bakunin's picture
Bakunin
85 pencils

i honestly think the conversation beetwen Yr and Andal is more interesting. :)

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Very unclear, and confusing message.

Its a fairly simple and interesting service they are advertising so surely they can do some great, clear, simple communications?

melocoton's picture
melocoton
987 pencils

C´mon, one idea repeated tree times!! this thinking is so poor for a great service, it´s really a shame.

ellehcimeo's picture
ellehcimeo
3522 pencils

Very much on board with your comments. It is the same idea executed three times exactly the same way.

mayhem's picture
mayhem
126 pencils

I like it, but i agree with you that one ad is enough.

moiettoi's picture
moiettoi
26 pencils

Nice execution, but filling up the cars lights with beer doesnt mean its going to get u home safely.. how does it connect??

Pombooie's picture
Pombooie
407 pencils

It links car and alcohol. When you're tanked up, you're car is tanked up too.

Pombooie - the idea is everything

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I especially like the "droopy eyelid" effect you get with this shot. The amount of the suds is juuuuuuust right on this one!

Guest's picture
Guest

gets you and your car home... but your car brings an ugly fat car home with you and drips oil all over your driveway.

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