Auto Depot: Winter check 2010
Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Meron Sason
Copywriters: Eliad Friedman, Guy Gordon
Account director: Yael Ron
Account supervisor: Maya Salamon
Account executives: Yael Hermesh
Printed: December 2009
14 Comments
Good !
Hmmm... A very interesting idea, I'm just not quite sure if it's being used for the right product or not...
What did it happen to the second tyre?
oh.. its a heartbeat.... at first I thought it was a Christmas tree reference. And also, why have the other tire in the background?
like it
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
remind me this
http://adsoftheworld.com/media/print/audi_canada_genuine_accessories_s...
good ideas, only
headline could've been stronger, not sure if the idea works too
24/7 Instant Human Translation:
http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84
no
got it, like it
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!! जय श्रीराम !!
its a lifeline?
Maybe the tire in the background failed the winter test and the one in the front is the survivor. The heartbeat line idea is very interesting, but still, if I had a Jaguar Cherry Hill I wouldn’t dare test the tires during the winter. I guess the catchphrase needs to be a little bit polished.