Autan: George Michael

Mosquito repellent since 1958

Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director / Art Director: Ori Ganot
Copywriter: Kobi Barki
Illustrator: Moshik Gulst
Published: December 2009

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9 comments

Shawali's picture
Shawali
8387 pencils

How in the world are we supposed to recognize Georges Michaël, here?

Is Autun an anti gay mosquito spray? Plus, no link with the copy and Georges Michael wasn't even born, let alone famous, in 1958.

I rarely say it, but this campaign is pure utter crap.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

atb2005's picture
atb2005
13567 pencils

Associate explained it: it's about repelling mosquitoes SINCE 1958. So Elvis is the "old" times when product was being sold. George Michael is the more recent times. It's a tad confusing. Maybe if there was one more image or two, it won't be so hard to get.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Adaddicted's picture
Adaddicted
3435 pencils

completely agree with alexander_bickov ;-)

withalltherespects

Don Rapper's picture
Don Rapper
223 pencils

i understood (not liked) the one with Elvis.
This one i don't get, cause in 1958 i dont think George Michael was even born...

Mickrock's picture
Mickrock
53 pencils

Absolutely bizarre. George Michael is a Mosquito? Huh?
Does this have anything to do with mosquitos carrying disease?
Are they saying that if G.M. was a mosquito he would be a disease carrier and you can keep him away with Autan?
Or did the the creatives have a dislike for G.M.? I do not know...

Stinker of an ad.

dthlb72's picture
dthlb72
545 pencils

Why is George michael begging for mercy?
More like Terminator...

L. Wiesen's picture
L. Wiesen
258 pencils

forced...

Abrahams's picture
Abrahams
109 pencils

One of the most shitty piece of crap ever come acros!!

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