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Fishing

Agency: 
Published/Aired: 
August 2010
Description: 

Here's to another great bite!
Keeps bugs away, gently.

Advertising Agency: Draftfcb, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Copywriter: Andrei Zabet
Illustrator: George Grosescu

Comments (5)

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Highest Rated

mk86's picture
mk86
Activity Score 84

This isn't working for me. Art Direction is way too confusing and cluttered...and the the line is a pun, which is a pretty big no-no unless it's a brilliant one, and in this case it's not.

Meg

Guest's picture
Guest

it's gentle on your skin, isn't it?

dollypoppin's picture
dollypoppin
Activity Score 1423

Yea, maybe that's what they're trying to say.

---------
"Nihil sub sole novum"

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

I don't feel like the copy and the images match up... Why would anyone gently want to remove something that's drinking them down like beer?

Guest's picture
Guest

stupid campaign

mk86's picture
mk86
Activity Score 84

This isn't working for me. Art Direction is way too confusing and cluttered...and the the line is a pun, which is a pretty big no-no unless it's a brilliant one, and in this case it's not.

Meg

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