Autan: Fishing

Here's to another great bite!
Keeps bugs away, gently.

Advertising Agency: Draftfcb, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Copywriter: Andrei Zabet
Illustrator: George Grosescu

5 comments

Guest's picture
Guest

it's gentle on your skin, isn't it?

dollypoppin's picture
dollypoppin
1423 pencils

Yea, maybe that's what they're trying to say.

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"Nihil sub sole novum"

Minerva Pinto's picture
Minerva Pinto
1394 pencils

I don't feel like the copy and the images match up... Why would anyone gently want to remove something that's drinking them down like beer?

Guest's picture
Guest

stupid campaign

mk86's picture
mk86
84 pencils

This isn't working for me. Art Direction is way too confusing and cluttered...and the the line is a pun, which is a pretty big no-no unless it's a brilliant one, and in this case it's not.

Meg

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