Autan: Elvis

Mosquito repellent since 1958

Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director / Art Director: Ori Ganot
Copywriter: Kobi Barki
Illustrator: Moshik Gulst
Published: December 2009

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14 comments

bbdofresh's picture
bbdofresh
66 pencils

Student work.

raavigeorgian's picture
raavigeorgian
2444 pencils

i like the illustrations, but can't find the connect between the product and the ad

raavigeorgian's picture
raavigeorgian
2444 pencils

making elvis into a mosquito to relate to the 60's doesn't make any sense

shahid.h's picture
shahid.h
256 pencils

quite a non-sensible ad!

crashandburn's picture
crashandburn
55 pencils

Poor mosquito. Its gonna be hard flying with that outfit.

michelangelo's picture
michelangelo
660 pencils

maybe they relate the annoying mosquitoes to the annoying elvis?

mikeelrapido's picture
mikeelrapido
1929 pencils

Hahaha, funny idea..

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meraj's picture
meraj
216 pencils

hey hey .....OBJECTION !! ....just for trying to be minimalist copywriter crashed everything..... Mosquito repellent since 1958 meaning through this ad is they are repellent just because of Autun !!...is it ?

Shawali's picture
Shawali
8387 pencils

Doesn't look anything like Elvis. What is the link between him and mosquitoes? Except being anti-Elvis, this ad doesn't make any sense at all.

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Adaddicted's picture
Adaddicted
3435 pencils

two is enough??!

withalltherespects

Associate's picture
Associate
2 pencils

What's not to understand? The Autan is being sold since 1958. It repelled mosquitoes in the 60's (Elvis) and in the 80's (George Michel). Great ads!

atb2005's picture
atb2005
13567 pencils

You probably work for the agency that did the campaign? Now that you explained it, it does seem interesting. However, you can't expect all consumers to get it. It is indeed a tad confusing at first. That said, Elvis wasn't famous just in the 60's. Same argument goes for George Michael (he was also famous in the 90's). Also, he wore that police uniform in a video that was done in the 90's.

Maybe you should have created a third image, showing a person who's famous or huge today. After all, this product is still selling. Maybe Lady Gaga mosquito? Just kidding!

advertising ninja's picture
advertising ninja
589 pencils

sorry, its still very hard to get. no, almost impossible. why do mosquitos have elvis's face? because they are sucking his blood, get his DNA and have his face?? this is really confusing.

Guest's picture
Guest

draft fcb tel aviv shoud not make creative....the situation is always bad in there works..

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