Autan: Barbecue
Gotta love the outdoors, the view, the people!
Keeps bugs away, gently.
Advertising Agency: Draftfcb, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Copywriter: Andrei Zabet
Illustrator: George Grosescu



21 Comments
'Keeps bugs away, gently.'
I don't want those darn bugs kept away gently, I want them DEAD DEAD DEAD!
hahaha.... no shit
I don't get it...
hopa, scuze
kill the bugs BEFORE they kill you :-)
Tagline "Keep bugs away, gently" is poor. Why should we be gentle with them?! That said, illustrations are wonderful. 7 stars for me.
lolz, the message catch me right-a-way since I got so many bites when I bbq in this summer.
But I rather to kill them for sure.
Dream needs to be big!
i dont get the copy
the tagline belongs to autan. so it's.. mandatory. i suppose.
Keep bugs away, "GENTLY" is the benefit?
i don't think so.
Yoshiro
nice illustration!
http://coroflot.com/flashback62
the bugs are loving everything, except "the people".. sorry, I dont get it, but the artwork is rocks
I understand nothing from this ads. Good art can't save an ad that has no idea. Try harder, guys...
That tagline bugs me. Artwork is super.
Write a wise saying and your name will live forever – Anonymous.
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"That tagline BUGS me".... You're so funny man, you should be a comedian!
I like the idea and the artwork.
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"Nihil sub sole novum"
maybe you can explain to us what the idea is?
The more interest have the consumer in a product, the more complicated you can be. ¿Who cares about a "bugs killer" shit?
why is the copy written in blood? i don't get it.
Love the illustration, but the copy could use some work.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
Awesome art!
withalltherespects
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