Autan: Barbecue

Gotta love the outdoors, the view, the people!
Keeps bugs away, gently.

Advertising Agency: Draftfcb, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Copywriter: Andrei Zabet
Illustrator: George Grosescu

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21 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

'Keeps bugs away, gently.'
I don't want those darn bugs kept away gently, I want them DEAD DEAD DEAD!

akshaysrikar's picture
akshaysrikar
420 pencils

hahaha.... no shit

shortafella's picture
shortafella
1055 pencils

I don't get it...

atb2005's picture
atb2005
13567 pencils

kill the bugs BEFORE they kill you :-)

atb2005's picture
atb2005
13567 pencils

Tagline "Keep bugs away, gently" is poor. Why should we be gentle with them?! That said, illustrations are wonderful. 7 stars for me.

Sushi lover's picture
Sushi lover
905 pencils

lolz, the message catch me right-a-way since I got so many bites when I bbq in this summer.
But I rather to kill them for sure.

Dream needs to be big!

Guest's picture
Guest

i dont get the copy

belodedici's picture
belodedici
37 pencils

the tagline belongs to autan. so it's.. mandatory. i suppose.

elyoshiro's picture
elyoshiro
545 pencils

Keep bugs away, "GENTLY" is the benefit?

i don't think so.

rurorjuror's picture
rurorjuror
733 pencils

nice illustration!

Jotacef's picture
Jotacef
219 pencils

the bugs are loving everything, except "the people".. sorry, I dont get it, but the artwork is rocks

NicholeP's picture
NicholeP
112 pencils

I understand nothing from this ads. Good art can't save an ad that has no idea. Try harder, guys...

Anonymous Author's picture
Anonymous Author
1541 pencils

That tagline bugs me. Artwork is super.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

LeeHarvey's picture
LeeHarvey
3045 pencils

"That tagline BUGS me".... You're so funny man, you should be a comedian!

dollypoppin's picture
dollypoppin
1423 pencils

I like the idea and the artwork.

---------
"Nihil sub sole novum"

Guest's picture
Guest

maybe you can explain to us what the idea is?

gbl's picture
gbl
451 pencils

The more interest have the consumer in a product, the more complicated you can be. ¿Who cares about a "bugs killer" shit?

mockingbird's picture
mockingbird
238 pencils

why is the copy written in blood? i don't get it.

MJStinson77's picture
MJStinson77
601 pencils

Love the illustration, but the copy could use some work.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Adaddicted's picture
Adaddicted
3435 pencils

Awesome art!

withalltherespects

Guest's picture
Guest

Very efficiently written information. It will be valuable to anybody who usess it, including me. Keep doing what you are doing – for sure i will check out more posts.

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