Austria Bier: Toilet Paper

Austria Bier. A matter of priority.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Photographer: Marco Mendes / Lumini
Published: January 2011

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12 comments

Billoughsby's picture
Billoughsby
5091 pencils

Interesting that they thought the word "priority" was a wise one to use in this context.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

More interesting that they put their faith in the adhesive qualities of Post-Its on such a slight surface WHY do I have a babysitting soundtrack reverberating in my calendar until April?

Billoughsby's picture
Billoughsby
5091 pencils

While we're at it, that's one awful package design. Ajax Cleanser aesthetic.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sambuca's picture
sambuca
1066 pencils

why is the toilet paper not packaged???

CuriousPencil's picture
CuriousPencil
4227 pencils

On the plus side, at least you can't see what shoes the photographer's wearing.

Billoughsby's picture
Billoughsby
5091 pencils

I dunno, CP. Anything would help.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
2756 pencils

i dont understand.... the idea?? the concept??

Billoughsby's picture
Billoughsby
5091 pencils

This brand of beer is more important than toilet paper, eggs, or blood plasma. It's a little joke.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

I had to read that twice before I saw "little".

Billoughsby's picture
Billoughsby
5091 pencils

Well, it was a
a small joke.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

I meant I thought you were saying it[as in the ad]'s a joke. Donchya love it when the
the confusion starts and there's no way not to feel as stupid as I do right now?

Billoughsby's picture
Billoughsby
5091 pencils

Don't. It's all my fault, CP. It's the damnable lack of tone and inflection on the net.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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