Austria Bier: Eggs

Austria Bier. A matter of priority.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Photographer: Marco Mendes / Lumini

January 2011


timop's picture
26 pencils

what better way to connect with Austrians who think Bier when we say eggs than with Social Messaging(TM)?
who should Dan and Filadélfia, Belo Horizonte, Brazil call?

TiltedChairCreative's picture
513 pencils

Oh, and "same ad, three times."

luispiter's picture
2756 pencils

the idea???'s picture
8 pencils

it's quite simple i think. did you notice the eggs between the beers? it also says "a matter of priority". the idea is that it is very-very important to have Austria beer, actually more important than to have food.

pitted prunes's picture
pitted prunes
216 pencils

oh.... beer over everything else.. gotta look at the whole series to understand..

mdb1974's picture
411 pencils

I just wrote four more of these. Who do I send them too?

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