Austria Bier. A matter of priority.
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Photographer: Marco Mendes / Lumini
Published: January 2011
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15 Comments
Clever !
This one in specific is a bit hard to understand, took me a while to notice the detergent and, with that, understand the ad.
But's a good idea, I like it !
There's an English phrase that goes "Arse about Tit", meaning things have been misconstrued to a heinous extent; this does not apply here, where the youtube account of 8-year prior-idea theft has been closed, due to the theft of idea being so old as to make your granny's lips so old they rival dust on your best chat-up line.
Innit. Or. Word. Or summ[i][a]t.
"And a sherry for the ladies."
I tend to agree. First, I'd say just get a 24 pack. If they don't have those, get two 12 packs, and so on and so on. Don't have to look like a slob in the grocery store. Lastly, they're implying that you should get a load of this stuff, but they never say why. Especially in such close context with those fabulous DB Export ads, these just feel like I'm being ordered to buy a lot of Austria bier.
I did not understand.
Nice stuff detergent is in center and the priority for Austria Bier :)
www.sureshdeesigns.blogspot.com , www.creativevideoads.blogspot.com
AAH NOW I SEE! Geezz thanks sureshbabu, you really helped me to understand this ad.
It's getting more difficult isn't it. Reading these... difficult... ads. I am going to the bathroom now to check for Snob.
I may be some time.
its bad..
www.barcreativo.com
Wait.
I would have sworn that was blood plasma, not dish washing liquid. It's reddish, it's got a nozzle on the tip, just like blood plasma, and it is in the center of a sea of beer, just like blood plasma.
Are they deliberately trying to confound the reader? Is this an argument for fair practices board licensing those who make ads?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I think you have a strong case, much like these carefully packaged beers here. An infusion of conservatism in thinking is just what's called for. And I believe the vernacular calls for the sentence to end thus: 'stat'.
is that detergent or a kid's drink?
What a great idea.
"It's a detergent! It's a kids' drink! It's BOTH! It's Sip N' Squat!™"
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Looks like a homeless person's shopping cart. Bad.
a little predictable.