Austria Bier: Detergent

Austria Bier. A matter of priority.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Photographer: Marco Mendes / Lumini
Published: January 2011

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15 comments

GustavoN.Dias's picture
GustavoN.Dias
52 pencils

Clever !

This one in specific is a bit hard to understand, took me a while to notice the detergent and, with that, understand the ad.

But's a good idea, I like it !

CuriousPencil's picture
CuriousPencil
4227 pencils

There's an English phrase that goes "Arse about Tit", meaning things have been misconstrued to a heinous extent; this does not apply here, where the youtube account of 8-year prior-idea theft has been closed, due to the theft of idea being so old as to make your granny's lips so old they rival dust on your best chat-up line.

Innit. Or. Word. Or summ[i][a]t.

CuriousPencil's picture
CuriousPencil
4227 pencils

"And a sherry for the ladies."

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

I tend to agree. First, I'd say just get a 24 pack. If they don't have those, get two 12 packs, and so on and so on. Don't have to look like a slob in the grocery store. Lastly, they're implying that you should get a load of this stuff, but they never say why. Especially in such close context with those fabulous DB Export ads, these just feel like I'm being ordered to buy a lot of Austria bier.

manumartin5's picture
manumartin5
1202 pencils

I did not understand.

suresh90's picture
suresh90
620 pencils

Nice stuff detergent is in center and the priority for Austria Bier :)

LeeHarvey's picture
LeeHarvey
3045 pencils

AAH NOW I SEE! Geezz thanks sureshbabu, you really helped me to understand this ad.

CuriousPencil's picture
CuriousPencil
4227 pencils

It's getting more difficult isn't it. Reading these... difficult... ads. I am going to the bathroom now to check for Snob.

I may be some time.

luispiter's picture
luispiter
2756 pencils

its bad..

Billoughsby's picture
Billoughsby
5091 pencils

Wait.

I would have sworn that was blood plasma, not dish washing liquid. It's reddish, it's got a nozzle on the tip, just like blood plasma, and it is in the center of a sea of beer, just like blood plasma.

Are they deliberately trying to confound the reader? Is this an argument for fair practices board licensing those who make ads?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

I think you have a strong case, much like these carefully packaged beers here. An infusion of conservatism in thinking is just what's called for. And I believe the vernacular calls for the sentence to end thus: 'stat'.

pitted prunes's picture
pitted prunes
216 pencils

is that detergent or a kid's drink?

Billoughsby's picture
Billoughsby
5091 pencils

What a great idea.

"It's a detergent! It's a kids' drink! It's BOTH! It's Sip N' Squat!™"

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Lazarus's picture
Lazarus
1490 pencils

Looks like a homeless person's shopping cart. Bad.

The Mad Adder's picture
The Mad Adder
212 pencils

a little predictable.

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