Australian Surfer Sunblock: Shark

Only protects you from the sun

Advertising Agency: Bondi Advertising, Sydney, Australia
Creative Director / Art Director / Copywriter: Steven Thomson
Copywriter: Scott Wilson
Art Director: Jonas Allen
Agency Producer: Natalie Vrandich
Photographer: Kane Skennar

16 comments

morse's picture
morse
16327 pencils

Love the headline treatment! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
31480 pencils

I like it.

Roger Keynes's picture
Roger Keynes
5498 pencils

i.e. It's mayonaisse for sharks :)

Will Think for Salary

simonds08's picture
simonds08
598 pencils

+1

kagzmainah's picture
kagzmainah
631 pencils

+2

Nike Diesel's picture
Nike Diesel
13389 pencils

+3

Hadrons's picture
Hadrons
5892 pencils

I like the subtle disclaimer "only"....

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I like very much

Lazarus's picture
Lazarus
1538 pencils

Not great.

shortleif's picture
shortleif
201 pencils

I like it, cool idea and nice execution using "smudged sun lotion"-look for the headline.

ryanscottlum's picture
ryanscottlum
15 pencils

dislike the association with sharks. like the headline treatment

Mr_Kiwi's picture
Mr_Kiwi
16 pencils

What is it for?

Tripioso's picture
Tripioso
470 pencils

Hahahaha. Mayonaisse for Sharks? That was a Good one.

Life's a Trip. Enjoy the Ride!

mertos's picture
mertos
899 pencils

no

ankitadv's picture
ankitadv
826 pencils

superb ad

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