Australian Surfer Sunblock: Shark

Australian Surfer Sunblock: Shark
Average: 6 (29 votes)

Only protects you from the sun

Advertising Agency: Bondi Advertising, Sydney, Australia
Creative Director / Art Director / Copywriter: Steven Thomson
Copywriter: Scott Wilson
Art Director: Jonas Allen
Agency Producer: Natalie Vrandich
Photographer: Kane Skennar

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16 comments

ivan's picture
ivanSunday, January 8, 2012 - 12:00

Full campaign here: http://adsoftheworld.com/taxonomy/brand/australian_surfer_sunblock

Ivan Raszl, admin of AotW

morse's picture
11501 pencils
morseSunday, January 8, 2012 - 12:07

Love the headline treatment! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
15866 pencils
kleenexSunday, January 8, 2012 - 13:37

I like it.

Roger Keynes's picture
5405 pencils
Roger KeynesSunday, January 8, 2012 - 21:47

i.e. It's mayonaisse for sharks :)

Will Think for Salary

simonds08's picture
624 pencils
simonds08Monday, January 9, 2012 - 14:21

+1

kagzmainah's picture
633 pencils
kagzmainahThursday, January 12, 2012 - 04:11

+2

Nike Diesel's picture
13048 pencils
Nike DieselThursday, January 12, 2012 - 06:22

+3

Hadrons's picture
5644 pencils
HadronsMonday, January 9, 2012 - 01:30

I like the subtle disclaimer "only"....

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
2631 pencils
MicheleVirgilioMonday, January 9, 2012 - 03:25

I like very much

http://www.mandarinoadv.com

Lazarus's picture
1392 pencils
LazarusMonday, January 9, 2012 - 08:49

Not great.

shortleif's picture
203 pencils
shortleifMonday, January 9, 2012 - 13:36

I like it, cool idea and nice execution using "smudged sun lotion"-look for the headline.

ryanscottlum's picture
15 pencils
ryanscottlumMonday, January 9, 2012 - 15:23

dislike the association with sharks. like the headline treatment

Mr_Kiwi's picture
18 pencils
Mr_KiwiMonday, January 9, 2012 - 19:17

What is it for?

Tripioso's picture
462 pencils
TripiosoTuesday, January 10, 2012 - 13:36

Hahahaha. Mayonaisse for Sharks? That was a Good one.

Life's a Trip. Enjoy the Ride!

mertos's picture
899 pencils
mertosThursday, January 12, 2012 - 10:33

no

ankitadv's picture
774 pencils
ankitadvWednesday, May 22, 2013 - 02:07

superb ad

http://ankitadv.blogspot.in