Australian Mushroom Growers Association: Body

Advertising Agency: Traffic, Australia
Executive Creative Director / Art Director: Andrew Begg
Copywriters: Andrew Begg, Sam Begg
Designer: Chris Shurey
Published: September 2012

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salil.sharma's picture
2278 pencils

lovely campaign

Roger Keynes's picture
Roger Keynes
5498 pencils

Mushroom and cheese.

Will Think for Salary

baliais's picture
2527 pencils


Shawali's picture
8393 pencils

The arm flewing shroom comes out ok, but the whole art direction is terrible.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

kleenex's picture
26978 pencils

I would drop the people with bags over their heads in all the ads.

Roger Keynes's picture
Roger Keynes
5498 pencils

Weirdly, that's actually the best part of the idea.
Mushrooms are sold in paper bags in Oz...
and playing on the old 'kept in dark' mushroom gag.
Overworked campaign and clunky art direction.

Will Think for Salary

Sandeep U's picture
Sandeep U
24 pencils

ads of the world please maintain your standard


miko1aj's picture
3097 pencils

I don't like being rude, but this is terrible at any level. Sorry.

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