Australian Mitochondrial Disease Foundation / Stay in Bed Day: Bed

Help get her out of bed on Sunday August 30th. Mitochondrial Disease (MD) is a genetic disorder that robs thousands of Australians of their energy, trapping them in their beds. Help free them by joining Stay in Bed Day on Sunday August 30. Register today at stainbedday.org.au

Advertising Agency: WHYBIN/TBWA/TEQUILA Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Directors / Copywriters: Ryan Foster, Andy Foxlee
Typographer: Chris Mawson
Photographer / Retoucher: Erik Johansson (alltelleringet.com)

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15 comments

madboy's picture
madboy
34 pencils

Good idea

firebug's picture
firebug
1117 pencils

nice

alexander_bickov's picture
alexander_bickov
3279 pencils

Great idea!

FULLYLOADED's picture
FULLYLOADED
83 pencils

Not quite for me. Woman growing into bed could have been done better. Missed opportunity on an ok idea

Guest's picture
Guest

what that mean

federo's picture
federo
781 pencils

shocking pic

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Lo encuentro muy parecido a eso: http://adsoftheworld.com/media/outdoor/espn_couch_1

Chief Creative Director Nexus BBDO

everartz's picture
everartz
7611 pencils

my god! this is so impressive!

| Everartz |

A stranger abroad's picture
A stranger abroad
427 pencils

National stay in bed day. Hey, i've been supporting this charity for years without even knowing it.

rolling.stone's picture
rolling.stone
2740 pencils

Striking Visual. Good Idea.

although link given by of Javo is pretty matching in visual

But I consider this is good enough.

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Why is the woman in a dolls house with everything out of scale?

Guest's picture
Guest

she havent legs?

Guest's picture
Guest

I think you'll find her legs are actually 'in the bed' - which looks like it's supposed to be sinking sand or something of the likes.

Guest's picture
Guest

its on my bday lol

Guest's picture
Guest

hehe the website reads as "stain bed day". I for one am against staining beds...but if it's for a cause....

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