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The Line, Photos

Published/Aired: 
December 2010
Description: 

The Australian Government is running “The Line”, an integrated campaign designed to promote respectful relationships among young people. Managed by the Australian Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA), the campaign includes a web site, theline.gov.au, Facebook page, print and radio advertising, and promotional events involving music and art.

Posting those dirty photos on the net. That totally crossed it for me.
The line, visit australia.gov.au/theline

Comments (7)

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picopalqlea's picture
picopalqlea
Activity Score 999

Looooooove the illustration. congrats to the art director or illustrator.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Love it too, illustrator has done a great job. But this ad is to change young people's behaviour and I doubt this will do the job. "The line" remains so abstract and there is lack of something like a bitchslap in the face.

What agency made this btw?

Guest's picture
Guest

Actually "crossing the line" is a well known phrase in NZ and Australia.

And yes when dealing with sensitive comments a "bitchslap in the face" is always best.

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Kind of feels like the State Farm campaign, "You know that place where ______ meets ______? I'm totally there." Didn't really dig that campaign either. For me, the illustration is 25% too rough. I know what you were going for, but I think it could have been kept a LITTLE cleaner.

jackblack's picture
jackblack
Activity Score 2357

Nothing new. Sorry.

fotdot's picture
fotdot
Activity Score 673

Okay.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Looks great. Margin doodles with a clear message. The website doesn't seem to be that popular though, which is a shame, since it's pretty well put together as a resource for troubled youth.

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