Australian Frontline Machinery: Rear park assist

Advertising Agency: The Hallway, Sydney, Australia
Executive Creative Director: Simon Lee
Senior Copywriter: Steven Hey
Senior Art Director: Dylan Soopramania
Senior Account Manager: Simon Lesch
Photographer: Danny Eastwood / The Pool Collective
Retoucher: Cream Studios

Published: 
March 2016

4 comments

halaby87's picture
halaby87
8038 pencils

It's ok

znrpl's picture
znrpl
130 pencils

I don't like it. The ironic part is quite confusing; especially because the optionals decribed COULD be installed also on old vehicles. I get the irony but in my opinion doesn't make the viewers love the car-dealer. If I want an ex military car why can't you install me some optionals if I pay?

That guy from the office's picture
That guy from t...
262 pencils

I think you are missing the point here. I'm guessing that the kind of people who want a military-grade vehicle is not interested in such luxuries which wouldn't really be needed where you would take a vehicle like this.

znrpl's picture
znrpl
130 pencils

Maybe you're right. Now I get better the point, I didn't think about the places where such vehicles will be used. I must stop thinking like a city-driver. :)

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